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SIX MONTH ADVERTISING BUDGET

SIX MONTH ADVERTISING BUDGET. OUTSIDE VENDORS. CD ROM Duplication…………………………………….. $ 6,950.00 Outdoor Billboard………………………………………… $ 7,435.00 Radio……………………………………………………..... $ 9,045.00. MEDIA PLACEMENT. Outdoor (8 Boards Rotators 24 Locations).…………….. $ 94,500.00

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SIX MONTH ADVERTISING BUDGET

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  1. SIX MONTHADVERTISING BUDGET OUTSIDE VENDORS CD ROM Duplication…………………………………….. $ 6,950.00 Outdoor Billboard………………………………………… $ 7,435.00 Radio……………………………………………………..... $ 9,045.00 MEDIA PLACEMENT Outdoor (8 Boards Rotators 24 Locations).…………….. $ 94,500.00 Radio (Flighted over 6 months on 13 Stations)…….…… $329,300.00 Radio (2-3 Remotes)……………………………………..... $ 20,000.00 Sub Total…………………………………………………... $467,230.00 Agency Fees……………………………………………….. $ 24,000.00 Total Budget 6 Months……...……………………………. $491,230.00 Projected Annual Expenditure……………………………$982,460.00

  2. $9,045 $6,950 $9,045 $24,000 $94,500 $20,000 $329,300 Radio (2-3 Remotes) Agency Fee CD ROM Duplication Outdoor Billboard Radio Outdoor (8 Boards rotators 24 locations) Radio (Flighted over 6 months on 13 stations) Six Month Budget $491,230

  3. RADIO BLITZ BUY ON 13 STATIONS 6 TO 8 SPOTS PER STATION ONE TO TWO DAYS A WEEK  FLIGHTED OVER 6 MONTHS ESTIMATED TOTAL OF SPOTS PER WEEK 104 ESTIMATED TOTAL OF SPOTS DURING FLIGHT 2080

  4. Outdoor  8 14’ x 48’ BOARDS ON MAJOR FREEWAYS CONTRACT IS FOR 6 MONTHS BOARDS WILL ROTATE TO A TOTAL OF 24 DIFFERENT LOCATIONS ALL ALONG MAJOR FREEWAYS OVER THE COURSE OF THE CONTRACT.

  5. Print Advertising

  6. Online Advertising

  7. Get Online and In Touch • 83.4 million people are online today in the USA, and 41 million more are expected in the near future. • By the end of 2000, an estimated 148.7 million will be online in North America—Business Week Online • In 1993 there were only 5 sites on the Web—Really. Since then, the World Wide Web has grown to over 50 million sites—Meet the Press,NBC, Inc. • The Internet doubles every 100 days—U.S. Department of Commerce. • In the U.S., the Internet Advertising Bureau estimates that $1.2 billion was spent on web ads in 1998. Global spending for online advertising will reach $33 billion by the year 2004, $22 billion of that in the U.S. alone. Online advertising has already surpassed magazine, Yellow Pages, and radio spending. Within five years, it will surpass most other advertising mediums, including cable television.

  8. Search for metromenus.com on all these sites, and more… *Search by keywords (Dining Guide)(Texas)(Houston)

  9. Online Ads & Links from Houston Websites such as: Houston Astros Official Website

  10. Log On Win A Momentum BMW Roadster Also Increase your customer base. Let the Internet put You In Touch with Hungry Houstonian’s every day. POST ONLINE YOUR… OUR WEBSITE OFFERS… Menu Interactive Access Daily Specials Search Engine Links Calendar of Events Database Driven Coupons Demographic Customer Comments Website URL Restaurant Reviews Fax Broadcasting Log on and check us out For more information, contact an account manager at 713-954-4400

  11. Enjoy a great lunch today at LOG ON to Houston’s Premier Dining Guide and register to WIN A BMW Z3 ROADSTER!!! HOOTERS serves up the best WINGS around: mild, hot, or 3 MILE ISLAND! Steamed Clams, Oyster Roast Carolina Style, Crab Legs, Grilled Mahi Sandwich, Grilled Chicken Salads, Philly Cheese Steak, the MORE THAN A MOUTHFUL Burger, Curly Fries, and a Steak Sandwich so succulent you’d swear you seared it on the grill yourself.

  12. Promotional Campaign THIS CAMPAIGN FOCUSES ON A PROMOTION TO DIRECT HEAVY TRAFFIC TO THE WEBSITE. A GRAND PRIZE OF A MOMENTUM BMW Z3 ROADSTER IS PROMOTED IN ALL ADVERTISING. THIS WILL INCREASE GROSS HITS, STIMULATE TRIAL AND CONTINUED USE OF THE METROMENUS.COM SITE. IN ADDITION AS CUSTOMERS REGISTER FOR THE PRIZE THE SYSTEM WILL EXTRACT DETAILED DEMOGRAPHIC INFORMATION SUCH AS CUSTOMER INCOME LEVELS, DINING HABITS, DINING FREQUENCY, AND E-MAIL ADDRESSES. THIS DATABASE WILL THEN BE APPLIED TO INCREASE TRAFFIC TOMETROMENUS.COM RESTAURANTS.

  13. DINE IN. DINE OUT. LOG ON! & WIN THIS BMW

  14. CD ROM Presentation PROFESSIONAL, TV-QUALITY COMMERCIAL INTRODUCING THE METROMENUS.COM WEBSITE TO RESTAURANT OWNERS. THESE WILL BE DIRECT-MAILED CITYWIDE. THE CD IS A THREE MINUTE MOVIE EXPLAINING HOW METROMENUS.COM CAN WORK TO INCREASE YOUR RESTAURANT’S SALES. THEN, IT LAUCHES YOUR BROWSER, TAKING YOU DIRECTLY TO THE METROMENUS.COM SITE.

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