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Adidas Marketing Strategy Presentation Designed by GraphiTales

This presentation designed by GraphiTales based on Adidas Marketing Strategies. <br><br>This includes all marketing techniques of Adidas. <br><br>GraphiTales is a creative presentation design agency with a huge clients from all over the world. It designs the eye-catching and easy to understand presentation for its clients. <br><br><br><br>For more information you can login to https://graphitales.com/

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Adidas Marketing Strategy Presentation Designed by GraphiTales

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Presentation Transcript

  1. Adidas Strategic Overview 2015-2020

  2. We are all ‘Creating the New’ Because we believe that through sport we have the power to change lives

  3. 3 Important Pillars We have taken three clear strategic choices that we want to focus on: Speed Cities Open Source We will be the first sports company that invites athletes. Consumers and partners to be part of our brands. We will become the first true fast sports company. We have identified six key cities in which we want to grow share of mind. Share of market and share of trend.

  4. Creating the New Needs Key Cities and Market Key cities knowledge Mobility Speed Consumer Focus Execution focus End-to-end thinking Understanding consumer needs Ability to connect this mindset CREATING THE NEW Open Sources 3CS Creative and entrepreneurial thinking capability across the whole organization Creative Confidence Collaboration

  5. Our People Make Creating the New Happen Top line and market share growth Heart The People Strategy Inspire and define the right culture Cities Gross margin expansion Brand Desire Culture Speed Focus Open source Operating leverage Head The HR Strategy Enables our people to deliver creating the new

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