Casino TV and XYZ Casino. A Proposal for a Joint Business Initiative April 2012 . Background to Casino TV. Casino TV (CTV) Explanation: 5 year old UK business Founded by CEO David Wainwright Producer of TV quality casino content Studio in Portsmouth
A Proposal for a Joint Business Initiative April 2012
Background to Casino TV Casino TV (CTV) Explanation: 5 year old UK business Founded by CEO David Wainwright Producer of TV quality casino content Studio in Portsmouth Specific focus on recorded live dealer games Expert in Mobile and Tablet application development B2B business with multiple clients www.casinotv.com
CTV Products and Services Recorded Live Dealer Casino Content: Roulette, Blackjack, Baccarat plus Slots Games developed in HTML5 and in Flash Games hosted by CTV and customized for b2b clients
Opportunity for XYZ The XYZ Mobile Casino App: Developed for XYZ by CTV A fully branded Play-for-Fun casino application Roulette, Blackjack and Slots 100% consistent with XYZ branding guidelines Available in the iPhone and iPad stores in the UK
Marketing the XYZ Mobile Casino There are Many Promotional Angles: Advertising inside the XYZ physical casino Push marketing to members via email and SMS Links from the existing XYZ mobile / PC offerings Refer-a-friend functionality in the app Marketing around the Apple App Stores Significant PR via filming at the actual XYZ casino...
Filming in the XYZ casino There are Many Benefits: The branding of the physical casino is 100% captured The mobile app perfectly showcases the casino! Real XYZ casino croupiers can be used Out-of-hours filming keeps production costs down Significant PR value For Apple the XYZ casino simply = a genuine and ‘fun’ promotional tool (so being accepted is easier)
The Business Model The Model is Simple: Play-for-fun and Free app to download Advertised as for over 18’s only (in the UK) Users can buy more casino chips for real cash (from the Apple App Store via their iTunes accounts) Users can use the app to get access to special vouchers only redeemable inside the XYZ casino Users can provide their data to XYZ for entry into a special prize draw to gain a VIP night at XYZ casino
The Business Model CTV and XYZ Stand to Profit: Revenue will be generated from users purchasing extra chips from the App Stores Data will be generated on all of the end users Users will visit XYZ casino to redeem vouchers CTV predicts that; Approx 80k end users will download the free app Approx 20k will provide CTV and XYZ with extra data Approx 10k will visit the casino to redeem vouchers Approx 5k will pay £10 each on average in extra purchases IE there will be approx £50k in gross revenue
The Proposed Partnership CTV does the Following Work: Records live dealer casino footage at XYZ premises Develops the iPhone and iPad applications Deploys the applications to the UK App Stores Hosts the applications Collects the end user data on behalf of XYZ Manages Apple in all activities
The Proposed Partnership XYZ does the Following Work: Provides access to its physical casino for filming as well as croupiers Commits to promote the mobile casino across its offline and online real estate to an agreed level Develops, funds and executes the prize draw for those end users that enter it Fulfils the vouchers (for free drinks, a food offer, free chips, a how-to training session etc)
The Proposed Partnership The Financial Model: CTV does all of its work at zero cost to XYZ (an equivalent saving of approx £20k) XYZ promotes the mobile casino to its audience with an offline and online plan All data generated is owned by XYZ casino All net revenue is shared equally
The XYZ Mobile Casino Contact XYZ at Casino TV for more information.