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Content writing is a very time-consuming task but without it you will simply get left behind! Prospects are engaging more and more with online material and companies who offer content to answer questions and solve problems will naturally become their preferred choice of supplier.
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Customers deserve the freedom to choose how they buy and what research they feel is important prior to purchasing. Inbound marketing just guides them along the way. Inbound marketing builds brands and improves customer/salesman relations. Inbound Marketing makes you a thought leader within your industry and a “go to” company.
You only have to look at the mind-boggling figures to give you an idea of the amount of footprint trails individuals are leaving as they go about their daily lives. No wonder these companies are worth billions and the main reason is the amount data they have access to for marketing back to these individuals.These companies tend to know the individuals better than their own families!
CARBON FOOTPRINT Companies are amassing huge amounts of data daily about existing and potential customers via marketing activities allowing them to study buying patterns, trends and most importantly what is working best! The problem is that most of this data is being generated from several different systems and in some cases not tracked at all. In simple terms by sending out all your marketing from one platform allows you to then track and piece together all this data under one roof.
INBOUND MARKETING V OUTBOUND MARKETING With the rise of the internet and digital marketing there are now 2 types of strategies to promote your business, Inbound marketing and outbound marketing. As time goes by more businesses are swaying towards the new Inbound marketing methods but old traditional outbound methods still play a vital part in winning new customers.
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