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Making Eco-Innovation happen in Small and Medium-Sized Enterprises Parallel Session:

8th European Forum on Eco- Innovation,Bilbao , Spain 20-21 April 2010 Making Eco-Innovation happen in Small and Medium-Sized Enterprises. Making Eco-Innovation happen in Small and Medium-Sized Enterprises Parallel Session: Building and Construction. Alberto Bonilla

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Making Eco-Innovation happen in Small and Medium-Sized Enterprises Parallel Session:

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  1. 8th European Forum on Eco-Innovation,Bilbao, Spain 20-21 April 2010Making Eco-Innovation happen in Small and Medium-Sized Enterprises Making Eco-Innovation happen in Small and Medium-Sized Enterprises Parallel Session: Building and Construction Alberto Bonilla Manager of Environmental Urban Strategy and Territorial Sustainability Tecnalia – Unit of Environment

  2. 8th European Forum on Eco-Innovation,Bilbao, Spain 20-21 April 2010Making Eco-Innovation happen in Small and Medium-Sized Enterprises Making Eco-Innovation happen in Small and Medium-Sized Enterprises Parallel Session: Building and Construction • General overview • Main challenges • Sustainability vs. eco-innovation • The crisis of the sector

  3. 8th European Forum on Eco-Innovation,Bilbao, Spain 20-21 April 2010Making Eco-Innovation happen in Small and Medium-Sized Enterprises RAW MATERIAL OBTAINING RAW MATERIAL TRANSPORT • PRODUCT MANUFACTURING General Overview THE LIFE CYCLE A complex cycle PRODUCT DISTRIBUTION WASTE MANAGEMENT CONSTRUCTION USE PHASE END OF LIFE

  4. 8th European Forum on Eco-Innovation,Bilbao, Spain 20-21 April 2010Making Eco-Innovation happen in Small and Medium-Sized Enterprises General Overview The hypersector of construction

  5. 8th European Forum on Eco-Innovation,Bilbao, Spain 20-21 April 2010Making Eco-Innovation happen in Small and Medium-Sized Enterprises << Administration << Promoter << Designers << Manufacturer General Overview Driving forces

  6. 8th European Forum on Eco-Innovation,Bilbao, Spain 20-21 April 2010Making Eco-Innovation happen in Small and Medium-Sized Enterprises Main challenges • Increase the competitiveness of the sector • Social integration and sustainable communities • Climate Change and ecology • Breakdown the barriers for technological boom

  7. 8th European Forum on Eco-Innovation,Bilbao, Spain 20-21 April 2010Making Eco-Innovation happen in Small and Medium-Sized Enterprises Main challenges • Increasing the competitiveness means: • Include demands of the final user: comfort, flexibility… • Improve of construction processes: faster, safer, cleaner… • Introduce regulatory changes for building, infrastructures performances • Change resources costs: manpower, mortgages…

  8. 8th European Forum on Eco-Innovation,Bilbao, Spain 20-21 April 2010Making Eco-Innovation happen in Small and Medium-Sized Enterprises Main challenges • Social integration and sustainable communities: • Promote social cohesion, mixed classes and tolerance. • Value affordability under new property concepts. • Give users control over their environment. • Revitalize historic centers, make vibrant communities.

  9. 8th European Forum on Eco-Innovation,Bilbao, Spain 20-21 April 2010Making Eco-Innovation happen in Small and Medium-Sized Enterprises Main challenges • Climate Change and ecology: • Adapt construction to climate impacts • Follow bioclimatic architecture and urban planning principles • Increment vegetation and natural soils in the public space • Introduce and socialize ecotechnologies

  10. 8th European Forum on Eco-Innovation,Bilbao, Spain 20-21 April 2010Making Eco-Innovation happen in Small and Medium-Sized Enterprises Sustainability vs. eco-innovation • Behaviour vs. consumption • Captive markets vs. competitive product • Company focus on the value chain vs. focus on the ecodesign • One-use product vs. maintenance and rapid prototyping

  11. 8th European Forum on Eco-Innovation,Bilbao, Spain 20-21 April 2010Making Eco-Innovation happen in Small and Medium-Sized Enterprises Sustainability vs. eco-innovation • Discuss behaviour vs. consumption: • Socially and environmentally responsible behaviour to ecodesigned consumed building elements, gadgets and services • Create networks like consumer groups and producer2consumer links at real state level • Support rehabilitation and building reuse

  12. 8th European Forum on Eco-Innovation,Bilbao, Spain 20-21 April 2010Making Eco-Innovation happen in Small and Medium-Sized Enterprises Sustainability vs. eco-innovation • Open captive markets vs. competitive product: • Industrialize the construction sector • Promote social flats, affordable renting and condominiums • Activate empty real state and second properties

  13. 8th European Forum on Eco-Innovation,Bilbao, Spain 20-21 April 2010Making Eco-Innovation happen in Small and Medium-Sized Enterprises Sustainability vs. eco-innovation • Set the company focus on the value chain vs. on the ecodesign • Check the lifecyle of the built product • Value customized ergonomy and user-oriented design over standard housing • Value local materials and technologies • Support local, small and well-focused companies

  14. 8th European Forum on Eco-Innovation,Bilbao, Spain 20-21 April 2010Making Eco-Innovation happen in Small and Medium-Sized Enterprises Sustainability vs. eco-innovation • Censure one-use product vs. maintenance and rapid prototyping • Recover partial-substitution technologies • Extend an intensive maintenance culture • Support rapid-prototyping technologies • Create a market for second-hand built pieces

  15. 8th European Forum on Eco-Innovation,Bilbao, Spain 20-21 April 2010Making Eco-Innovation happen in Small and Medium-Sized Enterprises The crisis of the sector • Focus on the oportunity, not on the danger • Renew companies and processes • Bet for the public and social • Be creative

  16. 8th European Forum on Eco-Innovation,Bilbao, Spain 20-21 April 2010Making Eco-Innovation happen in Small and Medium-Sized Enterprises The crisis of the sector • Focus on the opportunity, not on the danger • Use past benefits to invest in green, saving and efficient technologies • Review the financing chain • Think long-term • Follow the example of the automotive industry

  17. 8th European Forum on Eco-Innovation,Bilbao, Spain 20-21 April 2010Making Eco-Innovation happen in Small and Medium-Sized Enterprises The crisis of the sector • Renew companies and processes: • Renew obsolete designs, machinery and built elements catalogue • Promote PPP among designers, contractors and users under public auspice • Bring integrative managers to top level • Make ecodesign a standard • Make proffesional associations competitive

  18. 8th European Forum on Eco-Innovation,Bilbao, Spain 20-21 April 2010Making Eco-Innovation happen in Small and Medium-Sized Enterprises The crisis of the sector • Bet for the public and social means • Think global, not elite • See housing and infrastructures as a social issue, not as business • Promote participatory urban planning and budgeting

  19. 8th European Forum on Eco-Innovation,Bilbao, Spain 20-21 April 2010Making Eco-Innovation happen in Small and Medium-Sized Enterprises The crisis of the sector BE CREATIVE ! Alberto Bonilla, Spain

  20. 8th European Forum on Eco-Innovation,Bilbao, Spain 20-21 April 2010Making Eco-Innovation happen in Small and Medium-Sized Enterprises Thank you for your attention Alberto Bonilla, Spain

  21. 8th European Forum on Eco-Innovation,Bilbao, Spain 20-21 April 2010Making Eco-Innovation happen in Small and Medium-Sized Enterprises Making Eco-Innovation happen in Small and Medium-Sized Enterprises Parallel Session: Building and Construction • Adrian M. Joyce, Director, Architects Council of Europe • Verónica Kuchinow, Founder, Zicla • Jon Laurenz, Ametslab

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