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WTF is this?

WTF is this?. QR Code. Quick Response Code Invented by division of Toyota Inventory tracking Spread to consumer use Came to US. QR Code Today. Popping up everywhere. Be Careful. Be Careful. Why Should You Care?.

gretchen-morgan
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WTF is this?

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  1. WTF is this?

  2. QR Code • Quick Response Code • Invented by division of Toyota • Inventory tracking • Spread to consumer use • Came to US

  3. QR Code Today Popping up everywhere

  4. Be Careful

  5. Be Careful

  6. Why Should You Care? • It’s simple: smartphones are now the norm with business executives, who presumably form a significant part of your target audience. According to recent research from Forbes Insights: • 82% of business executives have a smartphone • More than half consider their smartphone to be their primary communication device • 12% consider it to be their primary computing device, ahead of laptops, desktops and tablets (this percentage increases for executives under 40).   

  7. Why Should You Care • Makes your print interactive • Makes it more responsive • Makes it more measurable • Gateway to Augmented Reality

  8. What Can You Do With Them? • Make print interactive • Link physical world to digital world • Exchange data • Track responses

  9. Invoices Business Cards Products Literature Letters Quotes Web Page Shirts Booth Signage Catalogs Shipping Labels eMail Newsletter Direct Mail Statements Anything somebody might print and take with them Potential Uses

  10. How It Works • Create QR Code • Encode URL, V-Card, SMS, iCal etc. • Select error correction level • Print and Place Code • Scan Code w/ Smart Phone

  11. Google generator

  12. Thank You Very Much

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