Working with small and mid-sized enterprises to improve profits by fully embracing sustainable business practices.

1. True Market Solutions, Inc. Working with small and mid-sized enterprises to improve profits by fully embracing sustainable business practices. …the sustainability advantage

2. Sustainability The Business Case Reduces Costs, Improves Profit and Cash FlowIncreases RevenuesBoosts Brand IntegrityEnergizes Employee ProductivityReduces RiskBolsters Stakeholder Relationships

3. ? ? What is Sustainability? ? ? ? ?

4. Sustainability—client definitions “Operating efficiently so that we will minimize the use of natural resources while maximizing profit” —Alameda County Industries, waste “To protect and strengthen human, natural, and financial capital to ensure that these vital resources thrive and are available for future generations” —City of Pleasanton “Sustainability is a business value: managing our business so that our customers, employees, suppliers, the community, our future shareholders and the larger environment will endure and prosper” —Scandic Springs, manufacturer

5. The Big Story A Time of Great Complexity & Change

6. A Time of Great Complexity & Change • Economic & political instability • Global power shift — Chindia • Volatile energy prices • Resource wars — water, food • Failing eco system services • Carbon constrained world • Technology & social media revolution Paul Cumes 2001

7. What does it mean to us?? What the world needs now… • Flexibility, resilience, adaptability • Innovation & creativity • Collaboration, co-opetition • Local reliance — reinvesting in… • Strong, healthy communities • Local economic gardening • New sources of funding

8. What does it mean to us? Sustainability is becoming a requirement! • Risk mitigation and adaptation • Increased requirements and regulations • Market pressures — your customers, employees & stakeholders are demanding it!

9. Small Business Represents: • 1/2 of the non-farm economy in the United States • Over 95% of the non-governmental employers

10. A new consciousnessLooking for Leadership

11. John Deere Credit in Des Moines, Iowa, incorporated lighting controls, daylighting, and more efficient heating and cooling equipment into their new building... ...saving 35% of energy use annually

12. A RE/MAX office in Fort Lauderdale, Florida, was being remolded. The facility's manager made sure that all exterior windows and doors were sealed and caulked. All the buildings ductwork was replaced with tighter sealed ducts The measures are saving $7,900 annually

13. Taylor Furniture Manufacturing, Ohio • Average Annual Savings • $4,000 –sold 75,000 lbs sawdust for horse bedding • $5,800 –sold 800 lbs leather scraps to wallet mfg • $4,100 -patched air hoses, ran compressor at 100 psi • 6,900 lbs of cardboard recycled Currently recycle 90% Set goal of zero waste Photos by MICHAEL NEMETH/WONDERFUL MACHINE

14. Results Goals GHGs from global operations are down 80% Global energy use 9% below 1990 levels On track with renewables Cut greenhouse gas emissions 65% by 2010 Raise revenues 6% per year 2000–10 with no increase in energy use By 2010, 10% of energy & 25% of feed stocks from renewables

15. Annual Savings • $1.8 Billion • $0.4 Billion • Commitment • Waste reduction • Held energy use flat Eco-Efficiency = $2.2 Billion saved each year Average Net Income (2003-2007) $2.2 Billion

16. Master Change Agent • Sustainability Goals: • 100% renewable energy • Zero waste • Carbon neutral • Sell only sustainable products • Become the world’s leading organic retailer

17. When will it affect your business? (Walmart is no longer alone)

18. The Opportunity… Become part of the Solution!

19. Why they came… Meet current and future customer/vendor demands & requirements

20. Why they came… Build customer respect and brand loyalty

21. Why they came… Open the Sustainability Lens to new ways of seeing opportunities for your business

22. Peer circle advantage… Build collaborative business communities for mutual advantage: • Learn together & from each other • Gain new biz ideas & opportunities

23. Engage and motivate employees! • Attract values-driven new talent! Ninety-six percent of Gen Y’ers surveyed said they want an "environmentally aware or friendly workplace” (Johnson Controls Study 2010)

24. True Market Sustainability Circles High Touch, Peer Community Approach • Eight local companies • Create your own action plan • World-class coaches • Meet 6 days, over 6 months • Monthly action plan check-ins

25. True Market Sustainability Circles Sessions Include: • Practical information in six technical areas • Exercises and guidance in six other business areas • Collaborative problem solving / idea generation • Presentations by content area experts

26. Your Action Plan True Market Solutionshelps you build your customized action plan for your business. • Specific measures to implement • Detailed action items and time frames • Investments and returns

27. True Market Solutions Core Curriculum Operational EnvironmentBusiness CaseGreen Strategy Green Products & Services Green Purchasing Green Supply Chain Branding & Marketing Social EnvironmentAction Plan Green Teams Organizational Culture Employee Engagement Employee Health Stakeholder Engagement Built EnvironmentLighting HVAC IT & Equipment Waste Envelope Renewable Energy Natural Environment Carbon Footprint Closed Loop Systems Environmental Health Green Product & Service DesignWater Land Use

28. Sponsor/CEO Team Leader Sustainability Team All employees Roles True Market Solutions Helps You Get There

29. Commitment at theManagement Level Commitment at the Employee Level True Market Solutions Helps You Get There Change

30. Mi Rancho Sustainability Action Plan

31. Mi Rancho Commitment Statement “ To continuously pursue reductions in our Company’s carbon footprint while enhancing profitability as a way to ensure sustainability. —Mi Rancho’s Sustainability Team “”

32. Carbon Footprint Baseline Emissions: 2,417 Mt CO2e or … 5,324,461 lbs. CO2e Source: Energy Star Portfolio Manager calculations

33. Sustainability Team The Green Team! The objective for the team is to focus on streamlining sustainability initiatives that will accomplish both a reduction of CO2 emissions and ROI. Members • Carlos O. • Betty N. • Marlon B. • Joe S. • Armando C. • Tony C. • Julio S. • Yanoxis C.

34. The tribal wisdom of the Dakota Indians, passed on from generation to generation, says that when you discover that you are riding a dead horse, the best strategy is to dismount. The tribal wisdom of the Dakota Indians, passed on from generation to generation, says that when you discover that you are riding a dead horse, the best strategy is to dismount.

35. Business as Usual Business, however, has developed a whole range of far more advanced strategies to deal with the dead horse…

36. Buy a stronger whip • Change riders • Threaten the horse with termination • Appoint a committee to study the horse

37. Get a new horse! Sustainability

38. True Market Solutions, Inc. Working with small and mid-sized enterprises to improve profits by fully embracing sustainable business practices. …the sustainability advantage