横店东磁 DMEGC

1. 横店东磁DMEGC 横店集团成员企业 A Member of HENGDIAN Group

2. Introduction Global largest production base Professional Haptic & vibration devices vendor Founded in 1993 2,000 + employees 300 million capacity Major customers of Electro-Mechanics Division

3. Top6 Cell Phone Vendors Based on Market Share DEMGC's share in Top6 Cell Phone Vendors 21.8% 22.3% 0% 12.9% 71.4% 9.1% 29% 6.1% 50% 5.2% 50% 5.3% Global Market Total shippment of vibration motor in 2016 Samsung Samsung Apple Apple Huawei Huawei OPPO OPPO VIVO VIVO LG LG

4. Status & Trend

5. Haptic & Vibration devices Eccentric Rotating Mass(ERM) Cylinder vibration motor Coin vibration motor Linear Resonance Actuator(LRA)  Z axis linear vibration motor X axis linear vibration motor

6. Product catalog

7. Wireless charging devices Inductance component of receiver(RX)   Wireless charging transmitter(TX)

8. Product catalog

9. VR ATM Printer Handle Application consumer electronics Phone Watch Pad / PC wearable device mobile device Band Mouse Haptics industrial equipment Game equipment Game stick

10. Automotive haptic feedback recommended product LM2080&YK820 Haptic feedback is the best choice of automotive HMI e.g. Cadillac XTS There's no button or switch on central console. All functions are integrated on the touch screen/panel, generating pulsed vibration feedback when sliding or touching

11. Advantage sharp response & various haptics Acceleration/g LRA ERM Response of LRA & ERM Haptics effects Features : ERM : sharp response , sensitive feedback LRA : no friction or damping, better reliability and durability alterable amplitude, frequency and pulse interval Benefits : simulate touch feedback and edit haptic effects

12. motor inside Automotive warning function recommended product LM2080 & YK820 lane departure, lane keeping, driver drowsiness warning, overspeed alerting e.g. Daimler C260L/GLE warn the driver by steering wheel pulsed vibrating 1.5s when lane departure

13. LM2080 YK820 Advantage smaller size & better vibration Diamler C260L original motor occupy more space and vibrate weakly Features : smaller size, occupy less space and provide better vibration Benefits : better warning function lower cost easy installation (double-sided adhesive,clipor bolt)

14. Automotive switch feedback recommended product YK820/ LM2080 traditional switch new generation switch New generation switch module Traditional switch is complicated and has many parts. Touch panel & vibration motor replace traditional switch, but keep mechanical sense of switch feedback

15. Advantage keep mechanical sense switch pressed switch released Features : instant startup/brakinggenerates large torque and vibration feedback Benefits : simulate mechanical sense of switch feedback

16. Automotive seat massage function recommended product R260 Vibration massage feeling e.g. Daimler has massage gasbags in the seat and it works while air pump inflating and deflating. Vibration motor can also provide massage feeling by vibrating in local area.

17. R260 vibration module Advantage easy to install and control Features : variable weight mass, customizable performance Benefits : lower cost low power consumption easy to install and control

18. THANK YOU!