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The frame of the game is football

The frame of the game is football

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The frame of the game is football

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  1. The frame of the game is football

  2. Football as a frame • 1. Why football? Epicentric position in globalisation • 2. Intensification of social and cultural connectivity • 3.Growing sense of globality (single place) • 4.Glocalisation: function of localities

  3. The struggle of the local and the global

  4. Universalism and particularism • The pyramide of global governance • Universalisation of particularism – cultural relativisation: glocal game • Particularisation of universalism – chain of global connectivity

  5. The universalisation of particularism • Local initiatives – local traditions • Community structuring • Distinctive features The particularisation of universalism • International system • The structure of governance • Forging effect – global structure

  6. Globalised comradeship Globalised hooliganism and Local events

  7. The postmodern aspect of football • Global interests - comradeships • Dedifferentiation of low and high culture • Deffusion of class structure - Decreasing differences • Circulation of labour, info, capital and commodities • Spectator culture represents locality, nation and cosmopolitism • Football remains a symbolic representation of struggle and contest between groups

  8. Hooliganistic subculture

  9. Hooliganism • Globalising aspect • Local feature derives from English soccer sub-culture • Today: an expression of social dissatisfaction and agressivity • Spreading worldwide: the creation of a hooliganistic global subculture • Counterculture within globalising structure

  10. Aggressive counterculture

  11. The emotional figure of fan structure Racist-nationalists Hard core fans Localists Enthusiasts Glocalists Viewer fans

  12. The frame Glocal fans

  13. The big throw: Business

  14. The economic realm I. The structural background of clubs • UK: ltd – share-holders • Germany, Spain, SA: elected governors • Italy: industrialists • France and Mexico, SA: media ownership • Different recruiting startegies II. Merchandise sales – transfer budgets • TNCs: sport-related commodities • Deterritorialised glocality – self-invented virtual diasporas

  15. Geographically Geocentric global distribution – regional presence – local consumers Location – legal regulation and corporate identity Polycentric Culturally: Local symbolic ties – global recognition Home players = heart of the team Brand identification and brand equity Reglocalising club identity TNCs in football

  16. The glocalised frame The socio-emotional diagram for glocal fans of football National clubs - leagues Local-regional clubs Global fans International clubs

  17. „Soccer is a game that acts symbolic, makes business and achieves a show.” „Soccer is the pure example of glocalisation” Sociological review on Hooliganism TIMES on Football World Cup Games

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