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Communication Dev

Comm 140 Comm Dev

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Communication Dev

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  1. Communication Development Campaign 12 September 2012 Communication 140 Dr. Rene Guioguio Angeles, Eleanor Joy Belen, Allana Roxane Lopez, Viveka Romana, Maria Fidela Diosa Santos, Alexandria Maria Francia Tañaquin, Annicalou

  2. HowdoestheEarth look now?

  3. Why so sad?

  4. Don’tyouwanttoseetheEarthhappyagain?

  5. WhyGreeningEarth?

  6. WhatisGreeningEarth? Thisenvironmentalcampaignfocusesontheissue of littering and theirresponsible use of plasticwhich are one of theleading causes of environmentaldestruction.

  7. Rationale Thiscampaignisimportantsinceitholds a relevantmessagethatmustbedisseminatedduetoourcountry’sdireneed of environmentalprotection.

  8. Rationale Thisisverytimely and pertinentbecause of therecentcalamitiesournation has faced. Thoughlittering and irresponsible use of plastic are nottheonlyreasonsforsuchdisasters, it stands tobe a majorpoint of concernforoursociety.

  9. Target Audience Primary TA: Children (ages 4-12) Secondary TA: Parents Teachers Persons of authority

  10. Objective This campaign aims to teach children how to reject the practice of littering and how to use plastic in a responsible way (i.e., recycling, reducing, re-using, and other possible methods).

  11. Objective The goal of this campaign is to disseminate the message of the call for behavioral change which will ensure the protection of our environment, and eventually our safety.

  12. Strategy & Duration Thiscampaignwillbeusing multimedia materialstoeffectivelycommunicateitsgoals. Sincethecampaignwillrunforonly 6 months, active use of all media is a waytoensuretheefficiency of informationdissemination.

  13. CommunicationMaterials • Posters & Fliers 2. Storybook 3. PSA (PublicServiceAnnouncement) 4. Cartoons (for TV) 5. Online Campaign 6. Events

  14. Posters & FLiers

  15. Posters & FLiers

  16. Posters & FLiers

  17. Storybook

  18. Storybook

  19. Storybook

  20. PSA (PublicServiceAnnouncement)

  21. PSA (PublicServiceAnnouncement)

  22. PSA (PublicServiceAnnouncement)

  23. Cartoons (for TV)

  24. Cartoons (for TV)

  25. Cartoons (for TV)

  26. Online Campaign

  27. Online Campaign

  28. Online Campaign

  29. Events

  30. Events

  31. Events

  32. CampaignTimeline

  33. CampaignTimeline

  34. Partners & Coordination

  35. Partners & Coordination

  36. Budget

  37. Summary

  38. Thank you! We hope to work with you in making the Earth Green again. Eyo, Ali, Veka, Diosa, Alex and Anica

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