1 / 20

Presentation wx

Pls look at

guest76468
Télécharger la présentation

Presentation wx

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. The Promise of Web Engagement: F u l f i l l e d

  2. Opportunity Website owners want to know what users are thinking and feeling. 2

  3. Opportunity • Current options • are poor: • Binary or Linear 3

  4. Opportunity • Current options • are poor: • Binary or Linear • Difficult to quantify 3

  5. Enter Woxxer: Change the Rules of Engagement Woxxer is a way for users to freely and directly express reactions and opinions 4

  6. Enter Woxxer: Change the Rules of Engagement Woxxer is a way for users to freely and directly express reactions and opinions while solving the problem of comment curation 4

  7. Enter Woxxer: Change the Rules of Engagement Woxxer is a way for users to freely and directly express reactions and opinions while solving the problem of comment curation and strengthening relationships with key customers, brand ambassadors, and target demographics. 4

  8. Woxxer Is Meaningful, Authentic, Dynamic Engagement in Real Time. Experts & Leaders End users WOXXER Community Publishers 5

  9. Demo 6

  10. Market Size • Learning about the person on the • other side of the screen is a • $20B market. 7

  11. Market Size • Web & mobile are ideal modalities • to get instant feedback from users: • Business Intelligence • Customer Preference Data • Marketing Focus Groups • Social Media Analytics 8

  12. Unique Value Woxxer captures first-order, real-time data of direct user reactions to content, thereby creating tremendous value for anyone who wants to know: “what are users thinking and feeling” 9

  13. Why Will Publishers Want Woxxer? • In order to: • Boost user engagement • Gather real-time first-order data on customers • Enhance website with user-generated content • Gamify with Woxxer to increase stickiness • Identify and connect with brand ambassadors • Reclaim blank real-estate around talkbacks for ads 10

  14. Why Will Users Want To Woxx? • In order to: • Interact with more fun and nuance • Gain editorial power • Accrue respect for expertise (monetizable as with blog) • Maintain the info ecosystem • Content is sorted, filtered, and searchable along scales • “Trolls” are marginalized Civilized debate 11

  15. Go to Market: This Is Your Site On Woxxer • Free/Freemium For Initial Market Penetration Via Blogs • 250 influential blogs have been identified as standing to benefit BIG & fast from Woxxer • 10 blogs already signed as early adopters • 40 more approached—100% interested • Target: sign 125blogs by beta launch 12

  16. Go To Market: This Is Your Site On Woxxer • Paid Subscription for Large Web Properties • Woxxer has champions at the social media consultant and community manager level • Woxxer has direct access to decision-makers at large web properties, including • Wall St. Journal Philip Morris International • E-Harmony Daily Beast • NBC NewsNYTimes • Yahoo! Sports CBS Sports • MLB.com ESPN 13

  17. Monetization Mission: Be the web’s best source for qualitative first-order user data. 4. Provide hyper-targeting data, aggregated data, & cross-web analytics. 3. Real-time focus groups & surveys for existing, new, & preferred demographics 2. Quantify & optimize social media, online presence, community management 1. Crowdsource site curation 14 Adoption

  18. Woxxer Team and Advisors Matthew Mausner, CEO • Yale BA, Bar-Ilan MA in Science, Technology, & Society • DTC: built 'back end of Wall Street' (TradeSuite)‏ • Goldman Sachs: created employee 360-review system • MTV & Vh1: Managed moderation of reality show websites Yoni Cantor-Wiseman, CDO • Social Media Consultant, ran campaigns for New Edge Design, Jet Fuel PR, & VAI Agencies • Founded TwittaBling, a company specializing in Twitter & other Social Media related jewelry • Named one of “The Next 88 People to Follow on Twitter” by TechnMarketing Jason Yonk, CTO • Senior developer with 15+ years creating software & websites • Coded interactive user experiences at high-engagement MTV & Vh1 sites • Built advanced web analytics tools at Catchmedia • Managed development teams at MyStudio (now Quiz Revolution) and Answers.com 15

  19. Woxxer Advisors FOUNDING ADVISORY Dr. Steven Finn – Founder/CEO Bytex Corp., Lecturer/Scientist at MIT, Director of OPNET Technologies, Consultant Matrix Partners Gary Levitt - founder and CEO of Madmimi.com, a leading email marketing service. Gedaliah Gurfein - COO of CDI-Systems, a leading e-publishing and database services provider; Director of Mobile Development at Praxis-Venture, CEO and founder of Zow Ltd., a mobile entertainment provider. Edna Yahil– Director of Communications at Philip Morris International, Switzerland Stu Selip- Senior IT executive, consultant, and industry analyst for Principal Consulting, Luxoft, Burton Group, CTO at ITCI, and 25 years as a senior developer & data architect at DTC and many other Fortune 500-level clients 16

  20. Thank You • Next time you read the news online, Imagine you could • Woxx! • Play with our prototype at: • demo.woxxer.com • Contact : • CEO Matthew Mausner • matthew@woxxer.com • 914-417-4478 17

More Related