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Google Search Techniques

Google is a web search engine that lets you find other sites on the web based on keyword searches. It is a biggest web search engine database that provides more than 22 billion pages. It has Unique algorithm called PageRank system

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Google Search Techniques

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  1. Google Search Techniques

  2. Agenda • What is Google and Why Google? • How Google works? • How Google Thinks? • Basic Search Techniques • Query Options • The page-display options • Other Google Tips 2

  3. What is Google and Why Google? • Google is a web search engine that lets you find other sites on the web based on keyword searches. • Biggest web search engine database 22+ billion pages • Unique PageRank system • Many useful features, shortcuts, and special Google databases & services 3

  4. How Google works? Google has three distinct parts: • Googlebot, a web crawler that finds and fetches web pages. • The indexer that sorts every word on every page and stores the resulting index of words in a huge database. • The query processor, which compares your search query to the index and recommends the documents that it considers most relevant. 4

  5. I'm Feeling Lucky Button, What Is It and How Do I Use It? • Ordinarily when you type in a key phrase in a Google search, you press the search button and Google returns a results page that shows multiple Web sites matching your search phrase. The I'm Feeling Lucky button skips the search results page and goes directly to the first ranked page for that search phrase. • I 'm Feeling Lucky is handy if you're fairly confident that the first result in the search engine is going to be exactly the page you want to find. 5

  6. How Google Thinks? • AND Is automatically implied between search terms in the search box Example: India Vacation Resorts • It STEMS some words It finds word with various endings Search kite flying and get matches on kite,kites, kiting and flying, fly, flies You can turn off stemming by using + or “” as in +kite +flying or “kite flying” 6

  7. “Fuzzy” Thinking Search Options • Tilde (~)—Google will “think” of words with similar meanings • ~food matches recipes, nutrition, cooking • ~facts matches information, statistics • ~help matches guide, tutorial, FAQ, manual 7

  8. HTTP Request and Response Basic Search Techniques • Search options • Search for either word -OR – Search for either one, such as "price high OR low" searches for "price" with "high" or "low“Example: digital marketing OR advertising • Exclude a word"-" – Search while excluding a word, such as "apple -tree" searches where word "tree" is not used. • "+" – Force inclusion of a word, such as "Name +of +the Game" to require the words "of" & "the" to appear on a matching page. 8

  9. Some of the query options • define: – For example, [ define: blog ] will show definitions for “Blog” • site: Search within a site or domain, Example:olympics site:nytimes.com • allintext: Example: “allintext:travel package list” • allintitle: Example: allintitle:detect virus • intitle: "intitle:google search" • allinurl: Only the page URL address lines are searched. Example: allinurl:google images • inurl: The query [inurl:healthy eating] will return documents that mention the words “healthy” in their URL, and mention the word “eating” anywhere in the document. 9

  10. The page-display options • Explicit Phrase, Search for exact word or phrase Example: “SAP Services” • Search for pages that link to a URL- link:query Example : link:architectsap.com • Search for pages that are similar to a URL- related:query Example: related:www.indiatimes.com • Info: The prefix "info:" will display some background information about one specified webpage, such as, info:www.google.com. • Specific Document Types Example : “digitalmarketing" filetype:ppt • Search for a number range Example: phone $200..$500 • Include a “fill in the blank”: query*query Example: "a * saved is a * earned" 10

  11. Other Google Tips • The first search term is the most important • Google search box is also a calculator Example: 5*8 • Google can be used as a converter for measurements and currency Example: USD in Rupee • Google can be used as a dictionary Example: “define:” • Used to Identify Local Time for Any City in the World • Unit Conversion using Google Example: KG in Pound • Area Code Lookup • Movie showtimes: Example: “Movies” • Travel data/airports: Example: Spicejet, 214 11

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