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SMS Marketing by CallFire is an easy to use and affordable way to keep in touch with your customers while growing your brand. Fully customizable, CallFire's dynamic platform can have you sending mass text messages in just minutes, saving your time and money.
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Technological Growth • The steady progress of technology has created whole new industries in the past century. • Mobile phones have been the most recent in a long line of telecommunications developments. • Today, people all over the world keep a cellphone with them in order to be connected to others at all times.
Being Connected • From the Pony Express to the telegraph to the telephone, humans have continually sought new ways to stay in contact with each other. • Cellphones provide new types of connectivity that have been hitherto impossible. • Text messaging allows users to compose and read messages entirely at their leisure, and it is this freedom that makes it so appealing.
New Opportunities • In addition to the ability for greater personal communication, text messaging creates new opportunities in a marketing context. • Marketers in any industry can benefit from the ability to send messages to their clients in an easy and efficient way.
Easy for Customers • Traditional marketing techniques require a larger commitment of time and energy from customers. • But text message marketing is simpler since customers already have their phones easily accessible. • Moreover, the nature of the messages means that they’re shorter and thus easier to digest.
Builds Customer Loyalty • One critique often made by customers of any company is a lack of understanding or connection. • Text message marketing has the potential to actually build loyalty by creating a more regular connection between company and customer; more regular interactions can reinforce the positive experience a customer has when using a product or service.
Regulatory Environment • Some legal issues have emerged which mildly affect the use of SMS marketing. • Congress passed the Telephone Consumer Protection Act (TCPA) in 1991 to protect consumers from unwanted telephone solicitation. • The law has recently been interpreted to include unrequested auto-sent text messages to mobile phones.
Impact on Marketers • While the interpretation of the TCPA makes it somewhat more complicated for marketers to use text message marketing, the net effect of the law is positive. • By creating a more equitable and consumer-friendly set of guidelines for text messaging, it ensures that customers are more likely to welcome and respond to text-based marketing information.
For businesses that are seeking to expand their marketing reach, text messaging is the wave of the future. • CallFire is at the forefront of this new arena, and the possibilities for engaging with customers are virtually limitless.
