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September 18, 2013

Informational Session. September 18, 2013. Marketing Fellows Class of 2014. CCIMS Overview. Executive Level Sponsors Associate Level Sponsors Small Business Sponsor. Mission Statement. To cultivate and inspire a select group of McCombs MBAs to be future marketing leaders

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September 18, 2013

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  1. Informational Session September 18, 2013

  2. Marketing Fellows Class of 2014

  3. CCIMS Overview Executive Level Sponsors • Associate Level Sponsors Small Business Sponsor

  4. Mission Statement To cultivate and inspire a select group of McCombs MBAs to be future marketing leaders through exclusive insights from today’s leading marketing executives, strategic marketing practicum projects, and guidance from experienced, distinguished CCIMS and McCombs faculty.

  5. Identify, Educate & Engage Marketing Fellows participate in a year-long intensive program with three main emphases: • Educationabout the biggest issues and trends facing marketing organizations today • Exposureto senior executives who have significant impact within their industries • Experiencethrough hands-on, professor-guided consulting projects with real-world outcomes

  6. Programming • Marketing Camp • Interview Workshops • Spring practicums • Marketing Labs • CCIMS Marketing Conference • Alumni Mentorship Program • Marketing Fellows Happy Hours

  7. Program Structure Fall • Customer Strategy Speaker Series class featuring top leadership • Live consulting projects with participating companies during class sessions • Marketing Labs continues with sponsoring company; opportunity to audit Customer Strategy class Spring • 8-10 class sessions with student-curated speakers • Group consulting (practicum) projects; guidance from faculty members • Marketing Labs commences; year-long commitment

  8. Past/Future Presenters • Geoff Moore, Chief Marketing & Revenue Officer, Circuit of the Americas • Rob Malcolm, former CMO, Diageo • Dr. Donna Romea, Cultural Anthropologist, Frito-Lay • Blain McPeak, CEO, WhiteWave • Ken Landis, Sr. Partner, Deloitte • Erin Nelson, CMO, Bazzarvoice • Manish Mehta, VP Social Media, Dell • AG Lafley, retired CEO, P&G • Jim Trebilcock, EVP Marketing, Dr Pepper Snapple Group • Tony Rogers, SVPMarketing, Walmart • David Kenyon, CMO, AMD • Rob DeMartini, CEO, New Balance

  9. Experiential Learning

  10. Selection Criteria for Candidates • DRIVE: leading and improving the Fellows organization • Demonstrate Fellows’ VALUES: creativity, curiosity, communication, and analytical skills • COMMITMENT. (This includes a positive attitude for Friday AM class in your 2nd year!) • Fellows has always been about PASSION for marketing. Show us you have it!

  11. The Fellows & Labs Application Marketing Fellows • Resume • 2 Essays • Why are you interested in becoming a member of this program? How will this program support your career goals? • What experiences have you had that demonstrate leadership and active involvement? (see MF site for complete question description) • 4-Slide Power Point that Sells YOU! • Please include a current picture in the deck Marketing Labs (in addition to the Marketing Fellows application) • 1 Short Essay • Describe why you are passionate about joining a company’s team. • Note: company will select candidates to interview APPLY ONLINE! http://www.mccombs.utexas.edu/Student-Organizations/Marketing-Fellows/How-to-Apply.aspx

  12. Application Calendar • September 18 – MF Info Session & Networking Reception • October 2 – MF & ML Applications Due • October 15-16 – MF Interviews • October 18 – MF Selections • October 19-20 – MF accept/decline phone calls • October 21 – Publicly announce new class Submit applications online http://www.mccombs.utexas.edu/Student-Organizations/Marketing-Fellows/How-to-Apply

  13. Questions?

  14. Marketing Labs Overview http://www.mccombs.utexas.edu/Student-Organizations/Marketing-Fellows/How-to-Apply/Marketing%20Labs

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