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These Are Good Times........

These Are Good Times. We have become the leader in providing innovative advertising solutions in lifestyle environments including cinemas, shopping malls & new lucrative locations like Beauty Saloons.

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These Are Good Times........

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  1. These Are Good Times........
  2. We have become the leader in providing innovative advertising solutions in lifestyle environments including cinemas, shopping malls & new lucrative locations like Beauty Saloons. TLC’s focus has always been to be the most progressive media supplier in our field, taking our services into realms presently occupied by major players in ‘mainstream media’.
  3. WHERE ON EARTH IS Kazakhstan Middle East South Africa Australia
  4. WHEN CONSUMERS SWITCH TO SHOPPER MODE, THE POTENTIAL FOR BRAND PURCHASE IS WIDE OPEN
  5. And that’s where Comes in….
  6. PEOPLE ARE COMING TOUS BECAUSE….
  7. They want a high reach, targeted approach to their media buy, that is gender specific, minimizeswastage and maximizesexposure
  8. They need tailor made solutionsthat demonstrate a thorough understandingof their businessneedsandobjectives
  9. PEOPLE ARE COMING TO US BECAUSE They don’t want media that is unaccountable they want a business partner that provides RESULTS and regular research to keep them informed and ahead of their competition
  10. Malls Cinema beauty salons Fashion frames services
  11. Malls Cinema beauty salons Fashion frames Washroom Media in UAE, KSA & KWT Uncluttered, Targeted , Gender Specific Media with long dwell times High reach Close Proximity to retail outlets High receptiveness services
  12. Malls Cinema beauty salons Fashion frames Cinema Washrooms allow for creative use of space Around 500,000 people visit our cinemas each month 89% of these people will visit the washroom Perfect environment to target hard to reach youth services
  13. WASHROOMS MEDIA Classic Frame Tester Frame Cabin Doors Mirrors Decals Baby Changing Rooms
  14. Malls Cinema beauty salons Fashion frames Broad, high reach selection of Salons in UAE,KSA & KWT Targeted, gender Specific environment High Frequency 3+ Visits per month Long dwell times : 2+ Hours Social Network / great for WOM services
  15. Beauty Salons Illuminated Frame Mirror Decals Sampling Leaflet Decals
  16. We’ve had the privilege to work with some great nationaland international brands, in a wide range of sectors, over the years. Here’s just a few of them...
  17. Olay Veet Brazil Splash Case Studies
  18. Media Challenge: How to reach the target at the right time with right mindset to create message relevance & effectiveness? How to ensure that brand recognition and message comprehension are connecting and captivating the target What is the ultimate media mix that helps achieve desired objective?
  19. 93% of females noticed the Olay advertising in the washrooms Awareness doubled 53% of respondents found idea of advertising on the mirror very appealing Mirror advertising scored a 4.5 our of 5 as effective eye catching media Market Share increased from 16% - 33% since they started using our media 4 years ago FACE TO FACE exit interviews 333 Respondents Research was approached as follows: Washrooms without Olay Campaign: 100 interviews in Marina Mall. This wave was used as benchmark base Washrooms with Olay campaign: 233 interviews in IbnBattuta Mall. Campaign was spread across all washrooms in the mall
  20. Pre and Post Campaign Results: When you think of advertising for branded hair removing products for women that you have seen anywhere, at shops, supermarket, hypermarket, in magazines or newspapers, on hoardings or on TV - which brands come to your mind?
  21. Veet top of mind awareness jumped from 32% to 68% Total Ad awareness jumped from 45% to 84% 83% of respondents noticed ad in washrooms compared to 43% who noticed it most recently in Magazines

  22. Pre and Post Campaign Research: South Africa and UAE

    Testing Effectivenessof Washroom Advertising when it comes to Awareness and Recall
  23. Where will the FIFA 2014 World Cup be played?
  24. SA Research Campaign conducted by TNS SA (April 2010 – 2 week campaign)
  25. UAE: Where will the FIFA 2014 World Cup be played? Deira City Centre (400 Interviews 01/06/2010) Deira City Centre (400 Interviews 01/07/2010) Magna Media Research Survey
  26. TLC awareness Which country is hosting the 2014 FIFA World Cup? 8% 33% 25% Deira City Centre Pre awareness Post awareness Difference 305 male Questionnaires (Pre 01/06/2010 Post 01/07/2010) 83.76% visit washroom each mall visit 57.14% have bought a product based on samples received in mall 72% respondents visit mall at least 5 times per month 65% respondents visit Hypermarket at least 4 times per month
  27. TLC awareness Which country is hosting the 2014 FIFA World Cup? 14.2% 60.2% 46% MAF Shopping Centres MIRDIFF CITY CENTRE (No Washroom) 320 respondents MOE (Flighted Campaign) 314 respondents Difference 91.05% visit washroom each mall visit 52.9% have bought a product based on samples/advertisements in mall 82.7% respondents visit mall at least 5 times per month 71.2% respondents visit Hypermarket at least 4 times per month
  28. Brief us for a highreach, lowwastage, tailor made media solution!!! … For all your needs in UAE, KSA and KWTWe look forward to helping you drive your sales further….
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