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The Body Shop: Promoting Sustainable Beauty and Social Responsibility

Learn about The Body Shop, an internationally renowned cosmetics brand that advocates for change and awareness, supports the developing world and environment, and upholds high ethical standards. Explore the background, mission, and corporate social responsibility of this multinational corporation.

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The Body Shop: Promoting Sustainable Beauty and Social Responsibility

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Presentation Transcript

  1. Introduction

  2. Introduction • Advocate change and awareness • Support the developing world, culture and environment • “Our people, our world & “Our people, our community” • Discuss: Background, Mission, Corporate Social Responsibility, Multinational Corporation Implications and their ethical position

  3. The Body Shop’s Background • Opened in the UK in 1976 • Now there is over 1900 stores worldwide • The Body Shop International has franchisers in several countries • ‘Naturally inspired, ethically produced beauty and cosmetics products’

  4. The Body’s Shops Mission • Benchmark for the integration of economic success, social & environmental change • Success is not measured by financial statements but by uplifting human spirits • Think local, but act global

  5. The Founder: Anita Roddick • An outspoken business leader as well as an activist • Several pursuits in social and environmental change • No longer on executive committee but still sources new products

  6. Conclusion • The Body Shop has come a long way becoming a huge multinational corporation • Responsibility: by acting on high sustainable standards • Act as an example • Must continue to innovate with ever changing environmental and social concerns

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