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The Generational Imperative with Chuck Underwood

The Generational Imperative with Chuck Underwood. Generational Strategy. In The Workplace. Recruitment, Onboarding Training, Management Employee Fulfillment, Productivity Intergenerational Understanding Retention Leadership Development, Succession. Generational Strategy.

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The Generational Imperative with Chuck Underwood

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  1. The Generational Imperative with Chuck Underwood

  2. Generational Strategy In The Workplace • Recruitment, Onboarding • Training, Management • Employee Fulfillment, Productivity • Intergenerational Understanding • Retention • Leadership Development, Succession

  3. Generational Strategy In The Marketplace • Market Research • Products, Services, Facilities, Brand • Marketing, Advertising, Promotion

  4. Generational Strategy In The Marketplace • Selling, Customer Service • Client Care • Legislative Relations • Fundraising, Donor Relations • Community Planning, Economic Dvpt.

  5. Generational Strategy Behavioral Health Care • Anxiety, Stress, PTSD, Panic • Grief, Depression, Self-injury • Suicide • Eating Disorders, Obesity, Addiction • Family, Sex, Divorce, Death

  6. Generational Strategy Behavioral Health Care • Unique vulnerability to specific problems • Unique receptivity to care and treatment • Unique response to care and treatment

  7. Generational Strategy Behavioral Health Care • Interview, Evaluate, Develop Plan • Deliver Treatment • Develop Relationship, Build Rapport • Engage Patient • Assist Nonprofessional Caregivers • Achieve Best Possible Outcome

  8. What Is A Generation? 3 Truths • Formative years mold core values. • Five living generations. • Core values guide decisions.

  9. America’s Generations G. I. 1901 - 1926 86+ Silent 1927 – 1945 67 to 85 Boomer 1946 - 1964 48 to 66 GenX 1965 - 1981 31 to 47 1st-Wave Millennials 1982 – 1994 18 to 30

  10. Silents Birth Years: 1927 – 1945 Current Age: 67 to 85 # Born: 46,582,000 Formative Years: ’30s to early ’60s

  11. Silents Depression Job Line W W I I

  12. Silents The American High 1946 - 1962 Cold War Air-Raid Drill

  13. Silents White Silent Men: smooth sailing...

  14. Silents Women & Minorities: few opportunities

  15. Silents “… born twenty years too soon.” Jean Kirkpatrick

  16. Silents ♫ “It’s so nice to have a man around the house.” ♫ Dinah Shore 1950

  17. Silents The Sexual Revolution

  18. Silents The Women’s Movement

  19. Silents • African American Silents • Hatred, oppression • Civil Rights • Doors slowly open

  20. Silents Today Pent-up desire to live life fully Want to take a chance “We’ve earned it”

  21. Silents The Essence of Generational Messaging Identify your target generation Select one or more Core Values Craft message to resonate with Core Values

  22. Silents TV spot – Sony Camcorder

  23. Silents TV spot – Energizer

  24. Silents As Healthcare Consumers Cost and benefit are important Common courtesy is important Educate, educate, educate They like to read and have the time Open to new ideas, treatments, care But keep them in their comfort zone

  25. Silents As Prospective Donors Patriotic, Philanthropic Feel overlooked, under-appreciated Want lives to stand for something Close relationships with grandkids Celebrate, honor them

  26. Silents As Employees And Volunteers Benefitting from science, medicine Especially eager to remain active, vital Possess skills younger workers do not Offer them flexible work arrangements Be sensitive to age: hearing, sight, comfort

  27. Boomers We Win !

  28. Boomers “a golden age for kids” The Wonder Years

  29. Boomers The ‘50’s: Our Last Innocent Decade

  30. Boomers The Consciousness Movement 1961 - 1975

  31. Boomers The Consciousness Movement Civil Rights MOVEMENT Feminist MOVEMENT Ecology MOVEMENT War Protest MOVEMENT Sexual REVOLUTION Drug REVOLUTION

  32. Boomers Second-Wave BoomersBorn 1955 to 1964 Miss the social activism Don’t feel like Boomers or X’ers Some values are different Most values are similar

  33. Boomers Forever Young Exuberant, outgoing Comfortable in the spotlight Willing to take control

  34. Boomers TV spot – Walt Disney World - Boomers

  35. Boomers TV spot – Walt Disney World - Silents

  36. Boomers ADULTHOOD Struggle with marriage Struggle with parenting Excel in their careers

  37. Boomers 7 Dirty Words You Can’t Say To Boomers Senior Citizen Retiree/Retirement Aging Golden Years Silver Years Prime Time Mature

  38. Boomers As Healthcare Consumers Demanding, inquisitive Will spend on wellness Will pay for convenience, quality Your skill and courtesy are paramount Will change just about everything

  39. Boomers As Prospective Donors Control disproportionate % of wealth Philanthropic, compassionate Will want control over use of their money Will demand transparency Hot button: “make a difference”

  40. Boomers As Employees, Volunteers Will never fully retire Might leave career # 1 and start # 2 Will volunteer in enormous numbers Excellent work ethic, loyalty, teamwork

  41. GenX Birth Years: 1965 – 1981 Current Age: 31 to 47 # born: 58,541,842 Formative Years: ’70s, ’80s, ’90s

  42. GenX • “all about survival” • Divorce • Time-poor parents • Permissiveness • Mobile society

  43. GenX Divorce rate soars...

  44. GenX Widespread career moms...

  45. GenX Permissive parenting: less right/wrong...

  46. GenX Mobile society...

  47. GenX Politicians fall in disgrace

  48. GenX Religious leaders fall in disgrace

  49. GenX Sports heroes fall in disgrace

  50. GenX January 28, 1986

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