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32,505 followers

With over 130Million monthly active users, Instagram is being incorporated into a variety of promotional efforts implemented by brands. Boasting a wide range of content, PR is able to tap into Instagram’s niche communities and drum up UGC by way of photo or video posts. 449 followers.

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32,505 followers

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  1. With over 130Million monthly active users, Instagram is being incorporated into a variety of promotional efforts implemented by brands. Boasting a wide range of content, PR is able to tap into Instagram’s niche communities and drum up UGC by way of photo or video posts. 449 followers 801 followers 32,505 followers

  2. Statigram Engaging brand ambassadors via Instagram contests and/or giveaways can be successfully accomplished using the Statigram platform. This service is excellent for vote-driven contests. See example below; a promotion created by Issey Miyake Parfums (http://statigr.am/contest/ppxr/scentoffruit) Contest Origin: Branded Instagram account Entry/Voting Landing Page Hosted Via Statigram Prize: Trip to Paris

  3. Pitch’d Similar to Statigram’s photo/video contest serviced, Pitch’d pertains solely to video contests. Using the web app, entrants can upload a video using Vine or Instagram and include a branded hashtag, then solicit votes by way of Facebook or Twitter buttons. See Pitch’d demo contest below. Facebook tab integration for maximum exposure Web landing page accumulates entries and allows for voting to take place by pushing to extraneous networks

  4. Manually-Run Contest Community Instagramers is hosting a short film contest usinga custom-built landing page. Usersare encouraged to post an entry using hashtag #Ministory for the chance to win As opposed to fan voting, the hosts (Instagramers) plan to carefully select their favorite films (using the hashtag) to win prizes. Custom-created landing page shares rules and guidelines Entries viewable by searching #Ministory hashtag

  5. Manually-Run Contest • Other options for independently-run contests include: • Using a branded account (or blogger partner account) with a robust following to introduce a contest by way of Instagram photo post • Photo post outlines the rules (often involves following the hosts on Instagram, and reposting a specific photo theme alongside a branded hashtag to track entries) Straight-forward call-to-action Blogger partnerships allow for promotion across a larger audience 85,208 followers 1,184 followers

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