Midnight Heat by beyonce

Jul 25, 2014

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Midnight Heat by beyonce. Deja Miller & India Lewis p6. Partners: Deja Miller & India lewis. Client – Beyonce Product: Midnight Heat by Beyonce Original Demographic: Women 20-35. New Demographic: Women 60+ Slogan: “ Im bringing sexy back…..60+”

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Midnight Heat by beyonce

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Midnight Heat by beyonce Deja Miller & India Lewis p6
Partners: Deja Miller & India lewis • Client – Beyonce • Product: Midnight Heat by Beyonce • Original Demographic: Women 20-35. • New Demographic: Women 60+ • Slogan: “Im bringing sexy back…..60+” • To attract older women who seemed to have lost their mojo and are searching for something to bring it back. • The Logo says HEAT.