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Exporting to Canada TFO Canada

Exporting to Canada TFO Canada. @ Trade Facilitation Office Canada 2012. TFO Canada services. TFO Canada confronts the challenge of global poverty by promoting sustainable economic development through export information, advice and contact.

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Exporting to Canada TFO Canada

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  1. Exporting to CanadaTFO Canada @ Trade Facilitation Office Canada 2012

  2. TFO Canada services

  3. TFO Canada confronts the challenge of global poverty by promoting sustainable economic development through export information, advice and contact. We facilitate access to the Canadian marketplace and share Canadian trade expertise for the benefit of smaller exporters in developing countries. TFO Canada mandate

  4. History: Created by Canadian government in 1980 Since 1985 operating as a non-profit NGO Private sector oriented Board of Directors Clients: Developing country exporters, especially SMEs Trade support institutions in partner countries Canadian Importers Funding: Department of Foreign Affairs, Trade and Development Canada Partner governments and other donors(World Bank, IDB) Cost sharing by participants, partners, Canadian corp. TFO Canada: Background

  5. Content rich web based service on how to access the Canadian market: www.tfocanada.ca Exporting to Canada Handbook Over 20 sector-specific market studies Used by over 6,000 registered exporters from over 100 countries Content served in English, French and Spanish Approximately 3,000 visitors per month Quarterly Export to Canada e-Newsletter TFO Canada services: Information

  6. TFO Canada: Information/Promotion Once Jordanian companies register on TFO web site: www.tfocanada.ca will benefit from (at no cost): Information: Handbook on Exporting to Canada, market report by sector, links, TFO Export News newsletter Promotional Match-Making Services: Export offfer published en ImportInfo ( sent to aprox. 1400 registered Can importers) Registration in the Supplier Database

  7. Foreign suppliers page

  8. Trade Capacity Building Projects Exporter Training and Coaching Export Packaging/Product Design/Adaptation Foreign Service Officer Training (Trade & Investment) Trade Missions and Trade Shows MBA Market Entry Studies: University of Concordia,Wilfrid Laurier University and the University of Ottawa Market Intelligence Reports TFO Canada Services: Advice

  9. Home décor: SIDIM and Canadian Gift and Tableware Association CGTA Show - Haiti Food Sector: SIAL and CPMA Trade Shows Canadian Buyer Missions and Exporter Mission– Peru CATRTA Trade Information, Advisory and Market Contact Activities: Peru, Colombia and Honduras (FTA benefits awareness) Jordan – no current program but Priority Country with possibilities for future projects Recent projects:

  10. The Canadian Market

  11. The Canadian Market Introduction to Canada • Second largest • country in the world • Small, concentrated population • Six market regions • 10% size of U.S. market The North British Columbia Quebec The Prairies Atlantic Canada Ontario Total population (Census 2011): 33.4 millions

  12. The Canadian Market Million MillionMillionMillion Million Million Atlantic Provinces: Québec: Ontario: Prairies Provinces: British Columbia: The Territories 2.3 7.9 12.8 5.8 4.4 1.0 Canadian Population • 60% of Canadians live in Ontario and Quebec • 80% Urban • 90% of Canadians live within 160 Kms of the United States border The North British Columbia Quebec The Prairies Atlantic Canada Ontario

  13. Low Population Density (3.5 per Sq. Km) but: 80% urban 50 % concentrated in 4 major urban areas: Toronto y área (6.7 M) Montreal y área (3.7 M) Vancouver (2.7 M) Calgary – (2.2 M) Canadian Market Market Concentration Source: Statistics Canada – census population 2006

  14. Can economy highly dependent on foreign trade-45%of GDP Imports makes 30% of Canada’s GDP 11th largest importer in absolute $ value ($ 475 B in 2012) Per capita imports double US value Import market open, growing and diversified, but competitive $CDN close to parity with $US High Share(20%) & Growing Immigration-impact on the import market trends=Increasing Ethnic Market=Ethnic/Mainstream Mature/Aging Population = important segment Growing demand for Natural, Organic, Health & Wellness products (consumers increasingly concerned about health and environment) 4 Season Market The Canadian Market Economic Indicators and Canadian Import Market- 2012 Source: Statistics Canada 2013; CIA World Factbook 2013

  15. FTA benefits (tariffs removed for most products) Most of Jordanian exports to Canada in clothing, but potential for wider range of products: Packaged, value-added, specialty food & beverage products (e.g. premium olive oil, olives) dried fruits,confectionery, herbal teas, spices; strong demand for organic certified Cosmetics/Bath products particularly Natural/Organic ingredients(Dead Sea products) Building materials Opportunities for Jordanian exporters

  16. Accessing the Canadian Market

  17. Accessing the Canadian Market Locating Buyers How to Approach the Market • Alliances with Industry associations, Chambers of commerce • TFO Canada • Adequate Trade shows and Trade Missions • Embassy Trade Representatives • Publicity • Promotion • Specialized Trade Publications (Grocery Business..)

  18. Open but competitive market Information is important - do your homework Canada market –unique (import requirements) Managing relations with importers-buyers interested in long term rel. efficient and committed supplier Price is not always a key factor Right distribution channels Define your USP Branding strategy (own brand vs priv label) Investing in creative marketing Accessing the Canadian Market Accessing the Market Summary of Key Considerations: Import Requirements • Strict packaging and labelling regulations • Labels in English and French • Different to the USA!

  19. Sources of Information Standards Council of Canada www.scc.ca Canadian Food Inspection Agency www.inspection.gc.ca Competition Bureau of Canada www.competitionbureau.gc.ca • Industry Canada • www.ic.gc.ca • Foreign Affairs,Trade and Development Canada • www.international.gc.ca • Canada Border Services Agency (custom duties) • www.cbsa-asfc.gc.ca www.tfocanada.ca

  20. Canada Jordan FTA in force 2012 No tariffs for most of products: Provided they meet with rules of origin and documentation requirements Most frequent and costly errors: origin and documentation (audits) Ex:Textiles - 18% duty if not eligible www.cbsa-asfc.gc.ca/publications/forms-formulaires/

  21. Thank You!www.tfocanada.ca

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