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Simple Ethnography

This guide explores the art of ethnography by immersing oneself “in the field,” emphasizing the importance of observing and learning from the people with local expertise. Learn to focus on the intrinsic, often overlooked qualities of experiences, embracing beauty in messiness and the irregular. It encourages the practice of shadowing, collecting observations, and asking probing questions to foster deeper understanding. By enhancing aesthetic noticing and utilizing collaborative design models, you can generate insightful narratives that lead to impactful outcomes.

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Simple Ethnography

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  1. Simple Ethnography Immersing yourself “in the field” at the feet of people with local, contextual expertise. Looking Look; don’t think or talk! Trying Show me? Do I have it right? Asking Why? 5X, How? 5X. Shadowing Draw the Experience Still-Photo Survey A Day In The Life Henri Lipmanowicz & Keith McCandless Adapted from the Innovation Learning Network

  2. Aesthetics To Guide You Insight comes from inconspicuous often overlooked details * Beauty can be coaxed out of messiness Focus on the intrinsic qualities; ignore material or technological hierarchy Look for what is irregular, intimate, unpretentious Look for comfort with ambiguity Don’t ignore what is imperfect, crude or impermanent * Paradoxically, you may be able to enhance your “aesthetic noticing” by cutting off one or more of your senses (e.g., earplugs, closing your eyes). [] Chris, KP medications [] Walt, MRSA rounding [] Sherry, isolation rooms [] Jasper, art w/ gowns [] Misha, attending to spiritual needs Henri Lipmanowicz & Keith McCandless

  3. Models for Collaborative Design Scale Up Success Game Planning Evaluate Rigorously Feedback Combine & Trial Prototypes Enactment Start Here Build Out Key Ideas in Chunks Prototyping Generate & Sift Ideas 1-2-4-All Collect In-The-Field Observations Write up narratives Henri Lipmanowicz & Keith McCandless

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