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Marketing Mix

Marketing Mix. ELSA. 2013/2014. III Supporting Area Meeting Konjic , Bosnia and Herzegovina 11 th - 15 th September 2013. The European Law Students’ Association. WE <3 MARKETING. Right? .

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Marketing Mix

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  1. Marketing Mix ELSA 2013/2014 III Supporting Area Meeting Konjic, Bosnia and Herzegovina 11th - 15th September 2013

  2. The European Law Students’ Association WE <3 MARKETING Right?  Albania˙Austria˙Azerbaijan˙Belgium˙Bosniaand Herzegovina˙Bulgaria˙Croatia˙Cyprus˙CzechRepublic˙Denmark˙Estonia˙Finland˙France˙Georgia˙Germany˙Greece˙Hungary˙Iceland˙Ireland˙Italy˙ Kazakhstan˙Latvia˙Lithuania˙Luxembourg˙Malta˙Montenegro˙The Netherlands˙Norway˙Poland˙Portugal˙Republic of Macedonia˙Romania˙Russian Federation˙Serbia˙Slovak Republic˙Slovenia˙Spain˙Sweden˙Switzerland˙Turkey˙Ukraine˙United Kingdom

  3. The European Law Students’ Association Content 1. What ismarketing? 2. Marketing Mix 3. Communication Mix 4. Branding 5. ELSA Marketing 6. Marketing in practice? Albania˙Austria˙Azerbaijan˙Belgium˙Bosniaand Herzegovina˙Bulgaria˙Croatia˙Cyprus˙CzechRepublic˙Denmark˙Estonia˙Finland˙France˙Georgia˙Germany˙Greece˙Hungary˙Iceland˙Ireland˙Italy˙ Kazakhstan˙Latvia˙Lithuania˙Luxembourg˙Malta˙Montenegro˙The Netherlands˙Norway˙Poland˙Portugal˙Republic of Macedonia˙Romania˙Russian Federation˙Serbia˙Slovak Republic˙Slovenia˙Spain˙Sweden˙Switzerland˙Turkey˙Ukraine˙United Kingdom

  4. The European Law Students’ Association 1. What ismarketing? (1) „MKT is the activity, set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large.“ by AMA (American Marketing Association) Albania˙Austria˙Azerbaijan˙Belgium˙Bosniaand Herzegovina˙Bulgaria˙Croatia˙Cyprus˙CzechRepublic˙Denmark˙Estonia˙Finland˙France˙Georgia˙Germany˙Greece˙Hungary˙Iceland˙Ireland˙Italy˙ Kazakhstan˙Latvia˙Lithuania˙Luxembourg˙Malta˙Montenegro˙The Netherlands˙Norway˙Poland˙Portugal˙Republic of Macedonia˙Romania˙Russian Federation˙Serbia˙Slovak Republic˙Slovenia˙Spain˙Sweden˙Switzerland˙Turkey˙Ukraine˙United Kingdom

  5. The European Law Students’ Association 1. What ismarketing? (2) „Everything is marketing and marketing is everything.“ by Regis Mckenna Albania˙Austria˙Azerbaijan˙Belgium˙Bosniaand Herzegovina˙Bulgaria˙Croatia˙Cyprus˙CzechRepublic˙Denmark˙Estonia˙Finland˙France˙Georgia˙Germany˙Greece˙Hungary˙Iceland˙Ireland˙Italy˙ Kazakhstan˙Latvia˙Lithuania˙Luxembourg˙Malta˙Montenegro˙The Netherlands˙Norway˙Poland˙Portugal˙Republic of Macedonia˙Romania˙Russian Federation˙Serbia˙Slovak Republic˙Slovenia˙Spain˙Sweden˙Switzerland˙Turkey˙Ukraine˙United Kingdom

  6. The European Law Students’ Association 2. Marketing Mix (1) 4P-product, place, price, promotion (product marketing) 7P- people, physical evidence, process (service marketing) 4C- commodity, cost, communication, channel Albania˙Austria˙Azerbaijan˙Belgium˙Bosniaand Herzegovina˙Bulgaria˙Croatia˙Cyprus˙CzechRepublic˙Denmark˙Estonia˙Finland˙France˙Georgia˙Germany˙Greece˙Hungary˙Iceland˙Ireland˙Italy˙ Kazakhstan˙Latvia˙Lithuania˙Luxembourg˙Malta˙Montenegro˙The Netherlands˙Norway˙Poland˙Portugal˙Republic of Macedonia˙Romania˙Russian Federation˙Serbia˙Slovak Republic˙Slovenia˙Spain˙Sweden˙Switzerland˙Turkey˙Ukraine˙United Kingdom

  7. The European Law Students’ Association 2. Marketing Mix (2) As marketers are usually saying: “Putting the right product in the right place, at the right price and at the right time.” Albania˙Austria˙Azerbaijan˙Belgium˙Bosniaand Herzegovina˙Bulgaria˙Croatia˙Cyprus˙CzechRepublic˙Denmark˙Estonia˙Finland˙France˙Georgia˙Germany˙Greece˙Hungary˙Iceland˙Ireland˙Italy˙ Kazakhstan˙Latvia˙Lithuania˙Luxembourg˙Malta˙Montenegro˙The Netherlands˙Norway˙Poland˙Portugal˙Republic of Macedonia˙Romania˙Russian Federation˙Serbia˙Slovak Republic˙Slovenia˙Spain˙Sweden˙Switzerland˙Turkey˙Ukraine˙United Kingdom

  8. The European Law Students’ Association 3. Communication Mix (1) ADVERTISING (PAYABLE!--- R/TV/Magazine/Newsletter/…advertisements, flyers, brochures..) PUBLIC RELATIONS (NOT PAYED!--- publicity of the articles, speeches, annual reports, media kit, awareness, perception etc.) PROMOTION (competitions with the prize, coupon, samples) PERSONAL SELLING (meetings, presentations) DIRECT MARKETING (catalogues, post, phone, e-mail, TV-selling programmes) PACKAGE (material, colour, form ) Albania˙Austria˙Azerbaijan˙Belgium˙Bosniaand Herzegovina˙Bulgaria˙Croatia˙Cyprus˙CzechRepublic˙Denmark˙Estonia˙Finland˙France˙Georgia˙Germany˙Greece˙Hungary˙Iceland˙Ireland˙Italy˙ Kazakhstan˙Latvia˙Lithuania˙Luxembourg˙Malta˙Montenegro˙The Netherlands˙Norway˙Poland˙Portugal˙Republic of Macedonia˙Romania˙Russian Federation˙Serbia˙Slovak Republic˙Slovenia˙Spain˙Sweden˙Switzerland˙Turkey˙Ukraine˙United Kingdom

  9. The European Law Students’ Association 3. Communication Mix (2) FAIR DESIGN OF THE SELLING PLACE (the whole science how to design shops, how customers move, music, parfumes…) WORD OF MOUTH FACE-TO-FACE CORPORATE IDENTITY (RECOGNIZABILITY! logo, logotype, sign, values, philosophy, vision) ONLINE MARKETING and SOCIAL MEDIA (websites, FB, Twitter, LinkedIn, My Space, Pinterest, forums, blogs, mobile applications…) SPONSORSHIP (of the person, project/event, product, group) Albania˙Austria˙Azerbaijan˙Belgium˙Bosniaand Herzegovina˙Bulgaria˙Croatia˙Cyprus˙CzechRepublic˙Denmark˙Estonia˙Finland˙France˙Georgia˙Germany˙Greece˙Hungary˙Iceland˙Ireland˙Italy˙ Kazakhstan˙Latvia˙Lithuania˙Luxembourg˙Malta˙Montenegro˙The Netherlands˙Norway˙Poland˙Portugal˙Republic of Macedonia˙Romania˙Russian Federation˙Serbia˙Slovak Republic˙Slovenia˙Spain˙Sweden˙Switzerland˙Turkey˙Ukraine˙United Kingdom

  10. The European Law Students’ Association 4. Branding (1) Albania˙Austria˙Azerbaijan˙Belgium˙Bosniaand Herzegovina˙Bulgaria˙Croatia˙Cyprus˙CzechRepublic˙Denmark˙Estonia˙Finland˙France˙Georgia˙Germany˙Greece˙Hungary˙Iceland˙Ireland˙Italy˙ Kazakhstan˙Latvia˙Lithuania˙Luxembourg˙Malta˙Montenegro˙The Netherlands˙Norway˙Poland˙Portugal˙Republic of Macedonia˙Romania˙Russian Federation˙Serbia˙Slovak Republic˙Slovenia˙Spain˙Sweden˙Switzerland˙Turkey˙Ukraine˙United Kingdom

  11. The European Law Students’ Association 4. Branding (2) Albania˙Austria˙Azerbaijan˙Belgium˙Bosniaand Herzegovina˙Bulgaria˙Croatia˙Cyprus˙CzechRepublic˙Denmark˙Estonia˙Finland˙France˙Georgia˙Germany˙Greece˙Hungary˙Iceland˙Ireland˙Italy˙ Kazakhstan˙Latvia˙Lithuania˙Luxembourg˙Malta˙Montenegro˙The Netherlands˙Norway˙Poland˙Portugal˙Republic of Macedonia˙Romania˙Russian Federation˙Serbia˙Slovak Republic˙Slovenia˙Spain˙Sweden˙Switzerland˙Turkey˙Ukraine˙United Kingdom

  12. The European Law Students’ Association 4. Branding (3) 10 48 135 ELSA BLUE  Albania˙Austria˙Azerbaijan˙Belgium˙Bosniaand Herzegovina˙Bulgaria˙Croatia˙Cyprus˙CzechRepublic˙Denmark˙Estonia˙Finland˙France˙Georgia˙Germany˙Greece˙Hungary˙Iceland˙Ireland˙Italy˙ Kazakhstan˙Latvia˙Lithuania˙Luxembourg˙Malta˙Montenegro˙The Netherlands˙Norway˙Poland˙Portugal˙Republic of Macedonia˙Romania˙Russian Federation˙Serbia˙Slovak Republic˙Slovenia˙Spain˙Sweden˙Switzerland˙Turkey˙Ukraine˙United Kingdom

  13. The European Law Students’ Association 5. ELSA Marketing (1) The role of Marketers Corporate Identity Handbook, LOGOs-> ELSA Officer’s Portal How do you define marketing in your Local/National group? How does it work in practice? Where do you start? Albania˙Austria˙Azerbaijan˙Belgium˙Bosniaand Herzegovina˙Bulgaria˙Croatia˙Cyprus˙CzechRepublic˙Denmark˙Estonia˙Finland˙France˙Georgia˙Germany˙Greece˙Hungary˙Iceland˙Ireland˙Italy˙ Kazakhstan˙Latvia˙Lithuania˙Luxembourg˙Malta˙Montenegro˙The Netherlands˙Norway˙Poland˙Portugal˙Republic of Macedonia˙Romania˙Russian Federation˙Serbia˙Slovak Republic˙Slovenia˙Spain˙Sweden˙Switzerland˙Turkey˙Ukraine˙United Kingdom

  14. The European Law Students’ Association 5. Marketing in practice (1) ‘THEORY’ PART WHO ARE WE? WHAT DO WE HAVE TO OFFER? TO WHOM ARE WE TRYING TO SEND OUR MESSAGE? RESEARCH! Albania˙Austria˙Azerbaijan˙Belgium˙Bosniaand Herzegovina˙Bulgaria˙Croatia˙Cyprus˙CzechRepublic˙Denmark˙Estonia˙Finland˙France˙Georgia˙Germany˙Greece˙Hungary˙Iceland˙Ireland˙Italy˙ Kazakhstan˙Latvia˙Lithuania˙Luxembourg˙Malta˙Montenegro˙The Netherlands˙Norway˙Poland˙Portugal˙Republic of Macedonia˙Romania˙Russian Federation˙Serbia˙Slovak Republic˙Slovenia˙Spain˙Sweden˙Switzerland˙Turkey˙Ukraine˙United Kingdom

  15. The European Law Students’ Association 5. Marketing in practice (2) PRACTICAL PART THEORY AS THE BASICS WHAT DO WE WANT TO REACH? (reminder, awareness, recognisability, promoting upcoming event, building a brand) AFTER THE EVENT: EVALUATION! (feedback, survey, continuation of communication) Albania˙Austria˙Azerbaijan˙Belgium˙Bosniaand Herzegovina˙Bulgaria˙Croatia˙Cyprus˙CzechRepublic˙Denmark˙Estonia˙Finland˙France˙Georgia˙Germany˙Greece˙Hungary˙Iceland˙Ireland˙Italy˙ Kazakhstan˙Latvia˙Lithuania˙Luxembourg˙Malta˙Montenegro˙The Netherlands˙Norway˙Poland˙Portugal˙Republic of Macedonia˙Romania˙Russian Federation˙Serbia˙Slovak Republic˙Slovenia˙Spain˙Sweden˙Switzerland˙Turkey˙Ukraine˙United Kingdom

  16. The European Law Students’ Association Q&A There are no stupid questions There are no stupid questions  Albania˙Austria˙Azerbaijan˙Belgium˙Bosniaand Herzegovina˙Bulgaria˙Croatia˙Cyprus˙CzechRepublic˙Denmark˙Estonia˙Finland˙France˙Georgia˙Germany˙Greece˙Hungary˙Iceland˙Ireland˙Italy˙ Kazakhstan˙Latvia˙Lithuania˙Luxembourg˙Malta˙Montenegro˙The Netherlands˙Norway˙Poland˙Portugal˙Republic of Macedonia˙Romania˙Russian Federation˙Serbia˙Slovak Republic˙Slovenia˙Spain˙Sweden˙Switzerland˙Turkey˙Ukraine˙United Kingdom

  17. The European Law Students’ Association And a small advice: …every great marketing starts with listening! Albania˙Austria˙Azerbaijan˙Belgium˙Bosniaand Herzegovina˙Bulgaria˙Croatia˙Cyprus˙CzechRepublic˙Denmark˙Estonia˙Finland˙France˙Georgia˙Germany˙Greece˙Hungary˙Iceland˙Ireland˙Italy˙ Kazakhstan˙Latvia˙Lithuania˙Luxembourg˙Malta˙Montenegro˙The Netherlands˙Norway˙Poland˙Portugal˙Republic of Macedonia˙Romania˙Russian Federation˙Serbia˙Slovak Republic˙Slovenia˙Spain˙Sweden˙Switzerland˙Turkey˙Ukraine˙United Kingdom

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