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Best Practices for Cross-Platform Game Creation and Distribution

Discover essential strategies for creating and distributing games across multiple platforms. In today's rapidly evolving digital landscape, effective cross-platform development is crucial for reaching a broader audience. We explore the importance of intuitive controls, agile small teams, and rapid prototyping for successful game design. Leverage social networks, particularly Facebook, for viral user acquisition and discoverability. Understand the pivotal role of mobile and desktop integration in ensuring user retention and engagement. Join the trend of casual gaming that is set to dominate the industry!

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Best Practices for Cross-Platform Game Creation and Distribution

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  1. Best Practices for Creating and Distributing Games Cross Platform

  2. If someone from the 1950s suddenly appeared today, what would be the most difficult thing to explain to them about life today? I possess a device, in my pocket, that is capable of accessing the entirety of information known to man. I use it to look at pictures of cats…

  3. Daily active users (FB) 20 M 20 M 10 M 10 M 2011 Now

  4. 3 platforms are shaping the future

  5. 1. Facebook

  6. 2. Smart phones http://jmak.tumblr.com/

  7. 3. Tablets

  8. A portable future http://www.businessinsider.com/the-future-of-mobile-deck-2012-3?op=1

  9. Play everywhere • Game State • Progress ?

  10. Game creation • Hit driven • Risk elimination

  11. 150+ casual games

  12. On Facebook: the ‘Saga' “Saga Framework” Proven Game

  13. FB connected users are MUCH more valuable * Retention * Engagement * Likelihood to pay

  14. My five cents • Small multi talented teams working agile • Rapid prototyping/testing • No tutorials • Respect data • Intuitive game controls

  15. Intuitive Controls Mouse Touch Screen Joypad YouTube: Bullfrog playing Ant Smasher

  16. Marketing & Branding

  17. Word of mouth PR Feature by Apple Facebook traffic Cross promotion Ads

  18. PC: Facebook App discovery mainly viral (AppData 2012)

  19. Mobile: App discovery driven by App Stores Nielsen Q3 2011

  20. Over 50% of smart phone users are connected to Facebook More than 500m of Facebook’s monthly users use mobile

  21. Facebook enables cross-platform viral user acquisition Desktop to mobile Mobile to app / app store App to desktop

  22. Facebook enables discoverability both on canvas and mobile Notifications News feed and Timeline Bookmark Ads

  23. Social Light social layer Facebook is great tool for game developers

  24. Recap Casual Games Cross platform Truly Social These games will be the dominating brand creator of this decade!

  25. Thank you for listening! tommy.palm@king.com About.me/tommy.palm

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