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The Roles of the Media in Sport…

The Roles of the Media in Sport…. Mr. P. Leighton Contemporary Sporting Issues Socio-Cultural Studies. Today’s Session…. So what does the Media do?. Sport is a central feature of TV, Radio, newspapers and magazines, internet, books, films and videos…

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The Roles of the Media in Sport…

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  1. The Roles of the Media in Sport… Mr. P. Leighton Contemporary Sporting Issues Socio-Cultural Studies.

  2. Today’s Session…

  3. So what does the Media do? • Sport is a central feature of TV, Radio, newspapers and magazines, internet, books, films and videos… • Sport is covered in news bulletins, TV Quizzes, Documentaries, live and PPV events and newspaper articles to name but a few… • But what is the main job of the media?

  4. The media has 4 roles… • To Inform… • To Educate… • To Entertain... • To Advertise…

  5. To Inform… • To tell, notify us or let us know about sport. • Live coverage, factual information, rules, replays, results. • These are interesting to us as spectators as it gives us that bit more information about our favourite teams/performers. • Does anybody miss teletext?

  6. To Educate… • To teach! • Documentaries like Trans World Sport teach us about global sport. • The media can also be used to coach the public on techniques, skills etc i.e. the internet. • Ethics and fair play can also be re-enforced through the media. • Watch the clip… what do you learn?

  7. To Entertain… • Has sport become too entertaining? • Many teams have hugely committed fan bases, Facebook groups, followers on Twitter. • “Hello” and “OK” magazine does a roaring trade in Footballers/Sports stars weddings… why? • Entertainment brings business as well- where is most sport watched these days? • Where did you see Johnny Wilkinson win the World Cup in 2003? • Do you play FIFA/PES/NFL?

  8. To Advertise… • Promote or publicise. • Sport is used to directly advertise products (cars, phones, beer, sports goods etc) • Companies sponsor individuals, teams, leagues and events to heighten corporate awareness. • Other networks/channels use this cash to fund itself- unlike the BBC.

  9. Key terms from today?

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