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Strategic Planning

This course, developed in collaboration with Lazarski School of Commerce and Law, focuses on the essential elements of strategic planning. Participants will learn to navigate the complexities of organizational change, set priorities, and formulate strategies for success. Emphasizing the importance of rational decision-making, the curriculum guides learners through stakeholder analysis, environmental assessments, and the establishment of strategic priorities. By the end of the course, attendees will have the tools to implement and evaluate strategies effectively within their organizations.

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Strategic Planning

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  1. Strategic Planning LazarskiSchool of Commerce and Law May, 2011 Edward T. Jennings, Jr. University of Kentucky Martin School of Public Policy and Administration ed.jennings@uky.edu

  2. Projekt : „Odpowiedź na wyzwania gospodarki opartej na wiedzy: nowy program nauczania na WSHiP”. Projekt współfinansowany ze środków Unii Europejskiej w ramach Europejskiego Funduszu Społecznego.

  3. Welcome to our learning community • Who am I? • Who are you?

  4. Context of the course The course is about strategic planning • Creating relationship between organization and its environment • Adapting to environmental change • Setting priorities • Selecting strategies • Guiding organizational change

  5. Context of the course Strategic planning has been used • to help organizations chart future directions, • to enable communities to vision a different future, • to assist non-profit organizations to develop strategic priorities,

  6. The hope of rational planning Maximize utility • Decide on goals • Identify potential strategies for achieving goals • Analyze potential effects, costs, and benefits associated with each strategy

  7. The hope of rational planning • Select strategies providing greatest net benefit in terms of goal achievement • Implement strategies • Evaluate results • Modify strategies

  8. Actual Policy-making • Involves conflict over goals • Involves conflict over means • Often avoids evidence • Is not particularly rational because people are not especially rational

  9. Features of Policy-Making • Typically disjointed and incremental • Generally occurs within subsystems • Involves competing advocacy coalitions • Advocacy coalitions held together by belief systems and interests

  10. Features of Policy-Making • Belief systems consists of deep core beliefs, policy core beliefs, and secondary policy beliefs • Policy occasionally punctuated • Policy making seldom comprehensive • Policy making not necessarily rational

  11. The way strategic planners view the work of government • Ready! Scan internal and external environment • Aim! Develop strategies • Fire! Implement strategies • Check results! Monitor what happens • Recalibrate! Modify strategies or action • Fire Again!

  12. When we finish, you will be able to: • Recognize the potential and limits of strategic planning • Describe and analyze the component activities of strategic planning • Identify and classify stakeholders • Assess organizational strengths and weaknesses • Analyze opportunities and challenges in the organization’s environment • Develop a logic model

  13. you will be able to: • Identify strategic issues • Formulate strategies • Set strategic priorities • Formulate an implementation plan • Develop a balanced scorecard for an organization

  14. Some Recommended Reading • John M. Bryson, Strategic Planning for Public and Nonprofit Organizations, 3rd Edition, San Francisco: John Wiley and Sons, 2004 • Paul R. Niven, Balanced Scorecard Step-by-Step for Government and Nonprofit Agencies, Second Edition. Hoboken, NJ: John Wiley and Sons, 2008

  15. How will we do things? • Very interactively • Ask questions, • Take part in discussions and problem solving activities • No text, but some cases and other materials

  16. Academic and Professional Honesty • Don’t lie, cheat, or steal!!!! • No plagiarism!!! • Live by high standards of academic and professional honesty. • You tell me—why is this important? • On plagiarism, see • (http://www.uky.edu/Ombud/Plagiarism.pdf). And http://wps.prenhall.com/hss_understand_plagiarism_1/0,6622,427064-,00.html.

  17. Projekt : „Odpowiedź na wyzwania gospodarki opartej na wiedzy: nowy program nauczania na WSHiP”. Projekt współfinansowany ze środków Unii Europejskiej w ramach Europejskiego Funduszu Społecznego.

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