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GCSE Business

GCSE Business. Market Research Activity on Twycross Zoo “How to increase customers to the Zoo in 2014”. Twycross Activity - Objectives. You are going to carry out a research project to answer a Business Question on Twycross Zoo by: Collect some Primary Research - Questionnaire 

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GCSE Business

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  1. GCSE Business Market Research Activity on Twycross Zoo “How to increase customers to the Zoo in 2014”

  2. Twycross Activity - Objectives You are going to carry out a research project to answer a Business Question on Twycross Zoo by: • Collect some Primary Research - Questionnaire  • Create a tally chart in Excel on your results • Create Graphs of results for your Quantitative Data • Analysis your Graphs and Qualitative Information from Open Questions • Make Judgements about how the Zoo could increase their customers • Collect secondary Research - on the Zoo and two competitors  • Create a Table to show the differences of prices, facilities, location, types of animals • Analyse the table on competition • Create a Report on your research (word or powerpoint) include Title, Introduction, Findings, Analysis and Conclusion/Recommendations • You will be marked on the Unit 2 Assessment Criteria - Research, Presentation of work, Analysis and Evaluation  - Total 40 Marks

  3. Market Research for Twycross Zoo • Research Twycross Zoo – Primary Research • Research the prices and facilities of the Zoo • Create a Questionnaire for Customers of Twycross Zoo – to find out how to attract more customers • Include Closed – Multiple Choice Questions and Open Questions to collect two types of data • Ask at least 10 Questions • Collect responses from family and friends (10) • Analyse your results and make judgements

  4. Questions you could ask Have you ever been to Twycross Zoo? Yes /No Have you ever been to any other Zoo? y/n See 3.1 Questions in Building a Business Text Book

  5. Secondary Research • Collect some secondary research on local population • Research Competitors and create a table to compare their prices/facilities/attractions/location/local transport/ etc • Economic Climate are we still in a recession? • Analyse your finding and Evaluate in your Report

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