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The Influence of Candidates, Parties, and Media on EU Electoral Participation

This presentation by Dr. Susan Banducci explores the relationship between candidates, political parties, and media coverage in the context of European Parliamentary Elections. It investigates how party campaign activity influences media visibility and voter turnout. Analyzing data from the 1999 and 2004 elections, the study examines the content of news coverage and its correlation with voter mobilization. Findings reveal that increased campaign activity improves visibility and can reduce voter drop-off, highlighting the importance of engaging campaigns in enhancing electoral participation.

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The Influence of Candidates, Parties, and Media on EU Electoral Participation

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  1. The impact of candidates, parties and the media Presented by Dr Susan Banducci Associate Professor in Political Science, University of Exeter, UK

  2. Linking People to the EU: European Parliamentary Elections • Second-order elections • Party Campaign Activity • Media coverage • Turnout • Do campaigns mobilise voters in European Elections? Party Activity  Media Visibility  Turnout

  3. 1999, 2004 Analysis of News Coverage Media content analysis of 2 TV news programs, 3-4 newspapers, 3-4 weeks prior to 2004 campaign. In 2004 45,000+ stories and 290,000 actors coded In UK -. BBC, ITV, The Sun and The Guardian, the Telegraph 2006 Survey of MEPs about Campaign Activity Web Survey of MEPs elected in 2004 272 MEPs surveyed Asked about campaign activity David Farrell, Simon Hix and Roger Scully Data Sources: Data Sources: 1999, 2004 Analysis of News Coverage • Media content analysis of 2 TV news programs, 3-4 newspapers, 3-4 weeks prior to 2004 campaign. • In 2004 45,000+ stories and 290,000 actors coded • In UK -. BBC, ITV, The Sun and The Guardian, the Telegraph

  4. MEPs Campaign Activity % of MEPs who said they spent “a lot” of time on the listed activity.

  5. Where were the most active campaigns? • According to the responses, highest Austria, Slovenia and Finland; lowest in Cyprus and Latvia • The New member states in 2004, less likely to engage in campaign activity • Lower campaign activity in countries with compulsory voting

  6. Source: 2004 European Election Study Content Analysis

  7. Correlation between party activity and visibility Greater campaign activity, greater visibility of both EU and EP elections in newspapers (not TV) 0 to 1 on activity scale 27% EP news in newspapers Correlation between party activity and # of EU actors in the news Positive relationship between party activity and visibility of EU actors in EU news (not significant though) Parties, candidates and media coverage

  8. Turnout: • Greater Campaign Visibility, less voter drop-off from last national election • 8% less drop-off • More EU actors, greater turnout Figure 2b

  9. Figure 3: Information and Knowledge During the Campaign Source: Flash Eurobarometer, 2004

  10. Conclusions • Though generally low, increasingly visible elections and more focused on EU-level actors. • Parties, candidates do engage in mobilising activity. • Party activity leads to greater visibility of the elections in the news. • When contested, voters likely to have more knowledge and more likely to participate.

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