Benefits of using a Data Management Platform

1. Benefits of using a Data Management Platform http://www.djaxtech.com/

2. Who can benefit from using a DMP? •  Professionals and businesses from every industry around the globe can benefit from a DMP. The upper or a C-level management rely on a DMP to make the smarter and more informed decisions. • Networking professional or IT might rely on a DMP to maintain and operate a companywide system who gains insights from the tool that can be used to choose software, machines and more. http://www.djaxtech.com/

3. The basic business case of a DMP can be separated into three groups: Marketers, publishers and agencies. • The media owners or publishers include anyone who own and manage websites. Publishers use the data management platforms in order to manage the audience data which has been collected from all of their websites and the data driven advertising campaigns run across those sites. • DMP enables the publishers to capture the first party audience data and enrich it with the additional audience insight which allows the publisher to increase CPMs for both the direct sold and programmatic inventory. • Since publishers collect rich audience data from their websites, many of them opt to sell customer data via a second party market place or a third party data exchange. http://www.djaxtech.com/

4. Marketers or agencies use the data management platform to identify and classify the audiences at a significantly deeper level and to gather an extra layer of data about the audience irrespective of the data source. • These insights of the most valuable customers allow the marketers to identify and target the prospects that look and act exactly like them so you can increase the audience base. • Then they fuel the high performing data driven marketing campaigns with these audiences so they probably reach the right audience at the right time on the right device. http://www.djaxtech.com/

5. How can I implement a DMP into my marketing strategy? • Once the DMP collects your data, you need to profile your existing customers and audience, extract meaning from the data and can improve the campaigns for maximum performance. • A DMP must be the core of your marketing processes and strategies. • The DMP help you to understand which marketing and advertising material will resonate with your audience, what content will get the most engagement from your customers and audience and what message will inspire them to buy your products or pay for your services. • Your dreams of data driven marketing can come true and you can use the DMP to influence your campaigns for increased success. http://www.djaxtech.com/

6. Benefits of DMP: • What will you do with the data collected? Here I have listed some of the significant things that you can focus on while working with DMP. • Audience targeting and targeted advertising: • First you need to specify the audience and target their interest through content, visuals and videos. • Monetizing or selling the data: For the additional revenue, you can sell the valuable data. • Content and product recommendations: Personalised experiences for the web and the mobile users can be delivered. • Grow your audience or the customer base: Find new customers to build the brand loyalty. http://www.djaxtech.com/

7. Audience enrichment: Understand more about the audience like what they actually do when they are on your website and other additional properties. • TV DMP: Match your audiences across TV and digital so that you can reach the same audience when and where they are ready to buy. • Paid social: Execute the DMP-driven audience buys within the social environments using twitter, and face book’s respective custom audience solutions. • Paid search: Use the DMP driven audience to target, suppress or dynamically update paid search campaigns. Out of all the above mentioned scenarios, especially in e-commerce and marketing delivers a personalised experience to the customers is one of the most important things. You can build a relationship with your customers by focussing on their needs and interests. By using the data to personalise the experience is a great way to do that. http://www.djaxtech.com/