Content

1. Content • Product • Target market • SWOT • Pricing • Promotion BJD dolls business

2. Product BJD dolls business

3. About the product Introduction of our product • Ball Joint Doll • Incredible flexibility • Clothes, and body parts can be changed • Can do make up • No product line, complete handmade BJD dolls business

4. Target market BJD dolls business

5. Main marketsin the world Our competitors in the world and comparison • Japan: original producing country Volks- the biggest and most famous producing company. SD, best quality Selling mainly in stores, also on internet Stores and work shops are all over Japan Most expansive Price: 5,000---15,000 yuan BJD dolls business

6. Main marketsin the world • Korea Second producing country Several companies- Dream of doll, A.I, Luts Doll, etc. High quality Only selling online Price: 3,000---15,000 yuan BJD dolls business

7. Main marketsin the world • Mainland China First producer in China DZ, lower quality cheapest price: 720 BJD dolls business

8. Market in China Our Target Market in China 4 Groups of Customers • University students • Trendy people • Middle age rich women & young mothers • Other Portion of sex: female90%, male10% BJD dolls business

9. Target Market in Beijing • U student The largest potential market Enrolling U students in Beijing: 480,000 • Rent apartment 20% renting apartment: 100,000 Female, renting apartment U students: 50,000 In 3-5years: 120,000 BJD dolls business

10. Target Market in Beijing • Expense structure target market: above 900yan/m 14.6%+7.5%=22.1% 480,000*22.1%=106,080 Female university student with above 900 yuan expanse per month: 53,040 BJD dolls business

11. Trendy People • Character: Flow the fashion Have more free money Try to consume • Number: 23-30 ages people of Beijing:1,476,000 1,476,000*20%=295,200 BJD dolls business

12. Target market 3. Rich women Own a lot of money and spare time Have very large purchasing power BJD dolls business

13. Survey about Price • The price sector most is 600-800 and 1000RMB • We thought above 1000RMB is possibly the high grade product • Regarding ours product appropriate price about 600-800 RMB BJD dolls business

14. Promotion BJD dolls business

15. Promotion of Japanese company Because promotion is so important, first we try to see what competitor doing now. • Volks: SD owners club dolls party: Exclusive limited items, booths, Dollfie Workshops, Bingo Games,etc. BJD dolls business

16. Promotion of Korean company • D.O.D Bonus credit, special sale • LUTS Bonus credit, special buy $110-$330, give one wig for free; over$300, give one wig and a pair of doll’s shoes During Christmas, Christmas edition products BJD dolls business

17. Our Promotion • Strategy: • There are 2 part，Internet and entity shop。 • 1.Internet including Building website, periodical news letter,owners club,BBS ETC. It’s more like add value to our brands. BJD dolls business

18. Our promotion • 2. For entity shop. First we would let more people know our product. May achieves through the magazine advertisement. • We use Flyer distribution and doll street show to view of some popular region. • We have special sales for loyal customer.And we could do some exchanges activities to keep them attention. BJD dolls business

19. Our Promotion 1.Entity shop in Xi Dan： • Dolls photography competition • Street doll show • Card collection • Advertisement in comic magazine • Website • Flyer distribution BJD dolls business

20. Our Promotion 2.Website： Sending e-mail newsletters Ownership Discount BJD dolls business

21. Promotion of Xidan outlet • Website We would like to building a website for our company.The customer can buy our product easily from internet. The Xian outlet will put it as entity shop area. BJD dolls business

22. Promotion • Professional Website Our customer:120(base on what we did last term) Cost of the website To building an expert website around 30,000 RMB Have huge potential to attract people, not so efficient, the price is high, but as the place to showing our brand it is OK. BJD dolls business

23. Promotion of Xidan outlet BJD dolls business

24. Our Promotion Plan Web: Sending e-mail newsletters: when people use the promotion number to register in our website, they must leave their email. then we will send e-mail newsletters to them and our existing ownership members BJD dolls business

25. Our Promotion Plan Ownership club: Besides e-mail newsletter • 30% discount when there is promotion on accessories • Bonus credit BJD dolls business

26. Our Promotion Plan Discount: 20% discount on accessories every two months, 6 times/y items on promotion in each time are all different Thus, If planning to invest ¥8,000 in accessories(1/6 of dolls) and 300% of profit size: every buyer BJD dolls business

27. Promotion of Xidan outlet • Dolls photography competition • Street doll show • Card collection • Advertisement in comic magazine • Website • Flyer distribution BJD dolls business

28. Promotion of Xidan outlet • Dolls photography competition Photo show board Vote: website or store Award: winner gets ¥50 discount of one month Target: all customers mainly for keeping old customers and attracting people’s attention BJD dolls business

29. Promotion of Xidan outlet • Street doll show & flyers distribution salespeople will dress like the dolls clothes showing in Xidan street, and also distribute paper advertisements at the same time Every weekend Target: Xidan shopper BJD dolls business

30. Promotion of Xidan outlet • Flyer distribution : every month in all weekends promotion number 9.5 discount if purchasing our product. lottery every month, 50% off for buying our doll. BJD dolls business

31. Operation • Each of us invests in same amount • Decision maker: Debbie • Comila—Marketing, advertisement, promotion (assisted by Eva) • Eva– warehouse • Debbie& Anly---Financial, PR, salary • Yvonne– communication, sourcing, shipping BJD dolls business

32. Thank you! BJD dolls business