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Customer Management Systems

Discover essential tools, techniques, and trends in customer management for real estate brokerages. Alex Lange, CTO at Market Leader, shares insights garnered from over a decade of experience in online lead generation. Learn about the crucial needs of brokers, including the understanding that most leads aren’t ready to buy and the significance of referrals. As the industry evolves, find out how integrated technology platforms and a focus on market segments can enhance productivity and growth. Embrace innovative strategies to stay ahead in a rapidly changing market.

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Customer Management Systems

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  1. Customer Management Systems Tools, Techniques and Trends Alex Lange, CTO alexl@marketleader.com Alex.Lange Alexander_Lange

  2. About Market Leader“Behind Every Great Agent is a Great System” • 11 years of delivering proven marketing solutions to real estate professionals • Pioneer in online lead generation and lead management • Comprehensive Cloud-based business platform • One platform with editions for agents, brokers and franchises • More than 40,000 customers and 180 employees • $30 Million business • Growing rapidly – 5 consecutive quarters of growth

  3. Market Leader Business Platform Provides one integrated solution • Broker Management Tools CONFIDENTIAL

  4. What are the three most important things a brokerage needs to know about customer management? • Most leads aren’t ready to buy • The house is only a small part of buying a new home • Referrals come not just from past customers (prospects who appreciate your content & approach can refer you too)

  5. What are three things you think will be the most important advances in the next few years? • The Emergence of Real Estate Teams • Growing Importance of Lead Generation • Use of Integrated Technology Platforms

  6. What are the thee best tools and /or techniques that you would recommend for a brokerage to improve their own businesses? • Integrated Technology Platform with CRM, transaction management, etc. • Lead nurturing • Focus on a market segment you can own

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