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COMP 2903 A5 – Online Salvation

COMP 2903 A5 – Online Salvation. Danny Silver JSOCS, Acadia University. Paul Farhi American Journalism Review, Dec 2007. General writer with the Washington Post http://projects.washingtonpost.com/staff/articles/paul+farhi/. Think, Pair, Share.

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COMP 2903 A5 – Online Salvation

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  1. COMP 2903A5 – Online Salvation Danny Silver JSOCS, Acadia University

  2. Paul FarhiAmerican Journalism Review, Dec 2007 • General writer with the Washington Post • http://projects.washingtonpost.com/staff/articles/paul+farhi/

  3. Think, Pair, Share • HOW MANY OF YOU READ THE NEWSPAPER (on paper or online)? • WHY? • WHY NOT?

  4. CNN News Article • CNN: The Newspaper Industry in Declinehttp://www.youtube.com/watch?v=S9AtkO7eqIk&feature=related • The Future of News: Panel and Discussion #1http://www.youtube.com/watch?v=_uwVnUjjGgg

  5. Embattled Newpaper Business Note: About $7B spent per year on news gathering !!

  6. Embattled Newpaper Business • Newspapers are looking to reinvent themselves on the web • They were the first in the media to move to the web – easy to do really • Growth: 2003 = $1.2B, 2006 = $2.6B • Local newspaper websites most popular source of news and largest source of advertising for local businesses

  7. Embattled Newpaper Business • But growth has stopped in online Newspaper Website viewers – up only 2.6% in 2007 over 2006 • When web users view they do so for short periods of time • nytimes.com attracts 10% of all such viewers • 35 minutes/month (Oct, 2007) = 68 seconds/day • This is 3 times longer than nearest competitor • < 50% as long as viewers of Google, Yahoo, MS

  8. Embattled Newpaper Business • Local newspapers are most effected • The advantage of early adopter of the web has now vanished: • Online ad growth on web newspapers has started to slow • Kijiji rules for classified ads not the Chronicle Herald • TV cable stations have integrated websites for ads • Others? • Can online ad revenue grow to replace dollars lost on print news ?

  9. “The Vanishing Newspaper” • Philip Mayer author • Says – both newspapers and advertisers need to shift to the Internet • Shed the big overhead of print • However, print is still of greater value • CPM = cost to reach one thousand readers • CPM print = 1, CPM online = 10 .. Why? Top right, P.21 • It could take a decade for online revenue to catch print

  10. So Should I Really Consider Journalism ? • Decline in value of news will mean decline in payment for writers • Question: Do you see an online business model for newspapers so they can continue to do deep reporting and attracted talented journalists? • What impact will that have on our news? Politics? Country? Our lives?

  11. Possible Solutions • Add more – more channels, more content • Find a niche • Do the news better online – not just print and pictures • Connect with web partners • Yahoo!, job search providers, blogs, classified ad companies (Advertiser + kijiji) • Match readers with articles and articles with ads – user modeling

  12. Possible Solutions • Search engines should better share with News groups their profits • Stop making news free – make people pay for it => UID/Password for access • Walter Hussman, Jr. – Arkansas Decomrat Gazette • Charges $4.95 per month • Your final thoughts?

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