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Monash Web Presence: Faculty of Business and Economics

Monash Web Presence: Faculty of Business and Economics. Thursday 23 February 2012 Presentation to By: Lisa Jane McDonald, Project Manager – Web Presence. Monash Web Presence: Strategic Direction. Presentation to SMT 7 December 2011 Dr Ian Tebbett, Chief Information Officer

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Monash Web Presence: Faculty of Business and Economics

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  1. Monash Web Presence:Faculty of Business and Economics Thursday 23 February 2012 Presentation to By: Lisa Jane McDonald, Project Manager – Web Presence

  2. Monash Web Presence: Strategic Direction Presentation to SMT 7 December 2011 Dr Ian Tebbett, Chief Information Officer Dorothy Albrecht, Executive Director - Office of Marketing and Communications

  3. Web Presence Project • A University wide initiative – jointly driven by joint OMC and eSolutions • Medium to long-term (+3 year timeframe) • Shared ownership, in partnership with the faculties and divisions Monash web presence: strategic direction

  4. Unified University web presence: What is it? • User-centred information architecture • Evidence based decisions • Internal/external content split • Small number of domains targeted at audiences • Single external web presence • University-wide analytics • Pool of skilled resources to build and maintain Monash web presence: strategic direction

  5. Unified University web presence: Why? • 3rd attempt – 2001, 2006, 2011/12 • Now it’s a must – the environment has changed irreversibly: • Security issues escalated (web hack May 2011) • Technology improvements • Resourcing limitations = poor governance = unmanaged risk • It is driving the business Monash web presence: strategic direction

  6. Unified University web presence: Why? • Brand positioning: • recruitment (students and staff) • research profile • Improved user experience for audience groups • Search improvement • Consistent, up to date information Monash web presence: strategic direction

  7. Unified University web presence: Why? • Staff productivity and efficiency • Information security: • Inaccurate, untimely poor quality content • Intellectual property protection • Damage to research reputation through operational matters being picked up by media (happening now) Monash web presence: strategic direction

  8. Current web presence • Old way of thinking: • “Monash University has a suite of sites” • Information silos based on organisational structure • Duplication of content (risk and resourcing) • More is better Monash web presence: strategic direction

  9. Future web presence • New way of thinking: • “a University web site with faculty and division content” • Targeted information based on user needs • Single authoritative sources of content • Written for the web Monash web presence: strategic direction

  10. What it means: University-wide analytics • Enhanced analytics through a single account • Track the complete user journey through Monash – not possible currently • Track the benefits of our engagement strategies with customers • React quickly to real issues identified Monash web presence: strategic direction

  11. What it means: Audience focused domains • monash.edu: • promotional site for external audiences • intranet.monash.edu • staff content, password protected • student.monash.edu • current student content, mainly password protected) • extranet. monash.edu • Password protected content for external audiences, eg contractors information, industry partners Monash web presence: strategic direction

  12. What it means: Audience focused domains Example: • Move from www.pharm.monash.edu.au to: • monash.edu/science • intranet.monash.edu/science • student.monash.edu/science (if required) Monash web presence: strategic direction

  13. Site maintenance: Current state • Uneven distribution of resources • Specialist skills under-resourced, eg information architecture, web content, web development • Updates are not timely or strategic • Content ownership unclear • Sites are too large to be manageable • Redundant information is not removed • Internal and external information co-exist Monash web presence: strategic direction

  14. Site maintenance: Future state • Public (monash.edu) – OMC • OMC to deliver "whole of content" solution for external web presence – plugging into local faculty resources where currently existing • Intranet.monash.edu - Faculty/Division in partnership with eSolutions • Shift from current to future state commences with the engagement process for WPP migrations. Monash web presence: strategic direction

  15. Barriers to success • Culture: • Inability to see audience perspective as primary • View that all information should be external • General resistance to change • Focus on own area – inability to see bigger picture • Past attempts to improve governance have failed • Intranet doesn’t have a business owner • Championing of strategy by leadership is critical Monash web presence: strategic direction

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