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Going digital – the evolution of digital marketing

Going digital – the evolution of digital marketing. Ku-Yaw Chang canseco@mail.dyu.edu.tw Assistant Professor, Department of Computer Science and Information Engineering Da- Yeh University. In the beginning…. The oldest advertisement in the world, for the oldest business in the world.

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Going digital – the evolution of digital marketing

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  1. Going digital – the evolution of digital marketing Ku-Yaw Chang canseco@mail.dyu.edu.tw Assistant Professor, Department of Computer Science and Information Engineering Da-YehUniversity

  2. In the beginning… • The oldest advertisement in the world, for the oldest business in the world. • Pompeii penis • http://www.youtube.com/watch?v=SKDTQQ6bllg Digital Marketing

  3. Marketing in the digital age • Having a basic grasp of the past can help our understanding of the present, and ultimately illuminate our view of the future. • Boom, boom… bang! • You’ve got mail. • Early 1960s on mainframes • Birth of the web. • In 1989 Digital Marketing

  4. Enough technology • Let’s talk about people. • Digital marketing • Not about technology at all • All about people • Introducing Consumer 2.0 • Web 2.0 is not a new version of Web 1.0. • Not a revolution in technology • An revolution in the way people are using technology. Digital Marketing

  5. In-Class Activity • People • Producer and Consumer • Marketing vs. Sales • http://www.diffen.com/difference/Marketing_vs_Sales Digital Marketing

  6. The End Digital Marketing

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