Downtown Revitalization Workshop Community Assistance Team (CATeam)

1. Downtown Revitalization Workshop Community Assistance Team (CATeam)

2. Goals For Today • MSHDA?!? Aren’t you guys the “housing” people? • What tools are available to help my downtown? • Application Windows

3. Agenda • Who is the CATeam? • Why Downtowns are Important • How does this fit with Cool Cities? • Michigan Main Street- 4 Point Approach • Blueprints for Michigan’s Downtowns and Neighborhoods • Brownfields

4. Agenda • Downtown CDBG • Infrastructure • Façade • Signature Building • Planning/Market Studies • Other Resources for Your Downtown • Bringing It All Together

5. Who is the CATeam? • Created in 2001 • Provides Technical Assistance to Downtowns and Communities. • Works with Communities and Developers to Package State Incentives for Downtown Projects

6. Downtowns & Communities How It Works • Partnerships: • MSHDA’s Office of Community Development & Low Income Housing Tax Credit Program • Michigan Economic Development Corp. (MEDC) – Brownfield • State Historic Preservation Office (SHPO) Historic Tax Credits & Design Services • Department of Environmental Quality (MDEQ) - Brownfield • Department of Transportation (MDOT) – Transportation Grants MSHDA’s Community Assistance Team (CATeam)

7. What is a Downtown? • 20 or more contiguous commercial parcels • Zoned, planned or used as commercial for at least 50 years • Buildings are predominantly “zero lot line” • Pedestrian friendly infrastructure • Consists of substantial, multi-level historic buildings or a historic district

8. State: Retaining and attracting young professionals,small businesses and entrepreneurial, high tech firms is part of the Governor’s economic development strategic plan of the state. SOLUTION: All three of these groups tend to seek out a fun, downtown urban lifestyle- a place to live, work and play- all in one. The Downtown can be any size. Creating Vibrant cities, towns, and villages. Why are Downtowns Important?

9. Why downtowns are important… • Downtowns reflect the quality of life image for attracting business and families to the region • By maintaining growth in downtowns, this helps to slow unwanted greenfield growth/urban sprawl/costs • Downtowns/traditional commercial centers tend to be where locally owned, small businesses are maintained and grow

10. Why downtowns are important… • Historic significance to its region • A center to commerce and government • Provides a sense of “place” to the people of the region • Infrastructure is already invested there • Tourism draw for the region

11. How does this work with Cool Cities? • Cool Cities • Neighborhood Improvement Grants- DLEG • Michigan Main Street- MSHDA • Blueprints for Michigan’s Downtowns- MSHDA • Blueprints for Michigan’s Neighborhoods- MSHDA

12. MICHIGAN MAIN STREET

13. Main Street History • The National Trust for Historic Preservation recognized the deterioration to downtowns and created the Main Street 4-Point Approach • National Main Street Center established in 1980 in Washington DC • Currently, 40 states and 1,200 communities are involved in the Main Street program

14. What is the Main Street 4-Point Approach? Holistic approach to downtown revitalization: • DESIGN • ECONOMIC RE-STRUCTURING • PROMOTION • ORGANIZATION

15. What is Main Street…4-Point Approach • Comprehensive • Incremental • Self-Help • Public/private partnership • Identifying and capitalizing on existing assets • Quality • Change • Action-oriented

16. Phases of Main Street • Catalyst phase 1-3 years • Building volunteer & financial base • Achieving highly visible improvements • Growth phase, 4-8 years • Seasoned volunteer leadership • Development of economic development strategies • Management phase, 8 years + • Commercial district supports a broader range of uses • Experienced, but fresh, and dedicated leadership in place

17. How Main Street Works

18. Program Structure

19. Board of Directors • Establishes the overall vision for the downtown, the program’s mission, and drives the entire program in that direction • Strategic Planning • Policy Administration • Financial Management • Advocacy of the Program • Personnel

20. Program Manager • Facilitates and oversees the work of the program • Administrative • Public Relations • Work Plan Coordination • Development and Implementation • Volunteer Management • Monitoring and Evaluation • Resource to Board and Committees

21. Design • Enhances the overall character of the downtown through physical change • Public Improvements • Signage, streetscapes, lighting, • Historic Preservation • Façade improvements • Historic districts & ordinances • Design Education

22. Economic Re-Structuring • Re-establishes the downtown as the commercial core of the community. • Business Development • Retention & Expansion of Existing Businesses • Recruitment of New Business • Market Analysis • Identify New Market Opportunities • Real Estate Development • Building Rehabilitations • Underutilized Properties

23. Promotion • Re-establishes the downtown as the social core of the community and strengthens the downtown’s image. • Special & Retail Events • Creates Activity • Image Building • Changes Attitudes • Marketing • Promotes the downtown

24. Organization • Ensures the health of the program and establishes it as THE leader of downtown revitalization. • Building Coalitions & Partnerships • Promoting the Program • Public Relations & Outreach • Volunteer Management • Recruitment & Retention • Fundraising

25. To Sum It Up… • If Main Street were a Jet Plane • Pilot – Board of Directors • Engines – Four Committees • Mechanic – Program Manager • Passengers – the Community

26. What is Michigan Main Street? • A partnership with the National Main Street Center and State Historic Preservation Office • Other partners include Michigan Downtown Association, Michigan Municipal League, Oakland County Main Street, City of Detroit Office of Community Revitalization • Facilitates communities to establish and utilize the Main Street 4-Point Approach • Provide critical technical assistance, training support and networking opportunities for communities.

27. What is Michigan Main Street? • NOT a grant program • Main Street is a minimum of five years training, technical assistance and local commitment to staff, organization and monies to operate the program. • It is expected that the local program will continue indefinitely

28. Boyne City Calumet Marshall Portland Muskegon Niles Clare Howell Midland Ishpeming Grand Haven Iron Mountain Old Town Lansing Michigan Main Street Communities

29. Michigan Main StreetServices • First Step • Primary focus is on organizational development • Orientation Meeting • Assistance in Hiring a Program Manager • Main Street Basics 101 • Reconnaissance Visit • Manager Training • Work Plan Development • Volunteer Training • Resource Team

30. Michigan Main StreetServices • Second Step • Provide professional resources • Market Study • National Conference Registration for Manager • Design Services • Quarterly Forums • Year End Reviews

31. Michigan Main StreetServices • Third Step • More Specialized Technical Assistance • Advanced Training Workshop in Lansing • Advanced Training in Community (Accredited)

32. MMS selection criteria • Proposed Main Street Area (MSA) • Manageable size, pre-dominantly traditional commercial downtown area • Importance of downtown to the entire community and region • Map boundaries of the proposed area and any DDA or other districts

33. MMS selection criteria 2. Physical characteristics • Commitment to historic preservation • Traditional Downtown • Contiguous grouping of 20 or more commercial parcels • Main Street Area been zoned, planned or used for commercial purposes for 50 years+ • Pedestrian friendly infrastructure • Predominantly zero lot-line development • Areas that consists of substantial, multi-level historic districts and buildings

34. MMS selection criteria 3. Organizational Capacity • Fiveyear budget • True organizational shift to a main street community and the four approaches (ie: DDA, PSD, BID or 501 (c) 3 or 6) • Define roles of the Board, Manager and Committees • Must commit to hiring a full-time MMS Manager, regardless the size of a community • How will both the public and private sectors work together to create and sustain a Main Street program?

35. MMS selection criteria 4. Statement of community support for the MMS initiative • How involved was the general public? • How involved were local, downtown businesses? • Was a committee formed, were there many press articles, town hall meetings, open invitations to attend meetings or help with the application?

36. MMS selection criteria • NOI Due March 2, 2007 • Applications Due May 4, 2007 • CATeam will conduct field visits and further evaluate and score all applicants • Finalists are invited to give 45 minute presentations to the MMS Advisory Committee

37. Blueprints for Michigan’s Downtowns • A Comprehensive, Market-Driven Approach to Downtown Revitalization: • Partnership with the Michigan Municipal League (MML) • Action-oriented • Five-year downtown strategy • Private Consultant • 50/50 Grant Program

38. Blueprints for Michigan’s Downtowns • Process • Kickoff Meeting • Intensive 3-4 Days in Community • Stakeholders • Focus Groups • Key Individuals • Public Input • Wrap Up Meeting

39. Blueprints for Michigan’s Neighborhoods • A Model to Improve Neighborhoods • Assists communities with planning and • implementation to revitalize residential • neighborhoods that are adjacent to traditional • downtown districts. • Revitalization Tools • Neighborhood Enterprise Zone (NEZ) • Historic Tax Credits for buildings and • single family homes.

40. Blueprints for Michigan’s Neighborhoods • Process • Communities contract with consultant • Kickoff meeting • Intensive four to five days in community • Neighborhood Stakeholders • Residents • Public Input • Develop Improvement Plan using various resources

41. Brownfield Program • Brownfield Incentives • Used to assist communities in redeveloping problematic sites to assist in making these competitive with greenfields.

42. Brownfield ProgramProject Management The CATeam works directly with Communities, Developers and Consultants to assist with Incentive Packaging regarding a project with an end use that is non-industrial. • Use of State TIF (DEQ) • Use of Local TIF • SBT Credits can be used to overcome extraordinary expenses in projects that are Transformational.

43. Brownfield ProgramSingle Business Tax Credits (SBT) Small Credits Credits up to 10% of eligible investment. Credits cannot exceed $1 Million. Large Credits Credits up to 10% of eligible investment. Credits exceed $1 Million. There are 15 large credits issued per year; three of which can exceed $10 Million, but are less than $30 Million. Three of the 15 large credits can be in non-core communities.

44. Brownfield Program • Important Note If your Community would like to use State TIF Capture or SBT Credits your CATeam Community Specialist needs to be contacted as early as possible and the project cannot have been started.

45. COMMUNITY DEVELOPMENT BLOCK GRANTS (CDBG) • Federal funds administered by the MSHDA to Michigan Non-Entitlement Communities • Targeted at public infrastructure improvements for downtown job creation projects

46. CDBG Downtown • Not a competitive process, you may apply at anytime throughout the year. • It is for Public Infrastructure Projects: • Examples: • Sidewalks, Curbs, Gutters, Parking Lots, Sewer, Water, Streetscapes, etc.

47. CDBG Downtown • All projects must be in the Downtown District. • All projects must create private jobs and private investment. (2 to 1 ratio) • 51% of the total jobs created must be for Low to Moderate Income persons.

48. Before and After