Enabling Enterprise Location-Based Services Today

1. Enabling Enterprise Location-Based Services Today Oracle Application Server 10g and Sprint Business Mobility Framework Philip Darringer and Steve Myers

2. Agenda • Motivation • Oracle Application Server 10g • Sprint Business Mobility Framework • Joint Solution • Demonstration

3. Analysts Concur: Enterprise Mobility and LBS • “Between 2004 and 2009, 65% of enterprises will deploy wireless applications to their mobile-oriented workforce (e.g., sales, services, delivery, etc).” -- Meta • “By 2010, 80% of key business processes will involve the exchange of real-time information involving mobile workers.” -- Gartner • “IS organizations spent up to 5% of their budget on mobile applications in 2003; this percentage will double by 2007.” -- Gartner • “Total revenue garnered from these services may exceed $3.6 billion by the end of the decade. The largest segment of this will be enterprise services, used to track employees and assets in the field.” -- ABI Research

4. How is LBS used? • Managing assets, machines • Remote asset management • Asset tracking/RFID • Device management • Managing people • Workforce Mobility solutions • Field sales/services automation • Managing both • Integrated fleet management/intelligent transportation • Reaching beyond the enterprise • Emerging Broadband Wireless • Citywide or enhanced campus communications

5. Which companies use LBS? • Installation Services • Large field service force over wide geographic area • Requires efficient dispatch and routing • Schedule changes over course of the day • Inspection Services • Similar to above but field force often needs driver assistance • Repair Services • Most dynamic as routes are often new to drivers, emergency calls frequently added throughout day • Emergency Dispatch • Key to customer satisfaction, business reputation, lifesaving • Benefits: finding remote site quickly, sending closest resource, having constant access to location of mobile resources

6. Oracle Application Server 10g

7. Integrate Orchestrate Access Secure Service-Oriented Architecture Develop Analyze Deploy Manage

8. Notify employees/users with SMS ERP Track engineers with mobile positioning Provide voice access with VoiceXML CRM Oracle Application Server Wireless Provide mobile browser access with PDAs Database Track shipments with RFID Extend the Reach of your Enterprise Applications with OracleAS Wireless

9. Oracle LBS Architecture Oracle Services (Mapper, Router, Geocoder) LBS Applications OracleAS 10g Wireless LBS Other Content Provider (MS MapPoint, MapQuest) MapViewer Positioning Provider (Sprint) Spatial DB + Spatial Business Data Internet Services Enterprise Applications Legend: Applications Services Oracle Products

10. OracleAS Wireless LBS Features • Integration with positioning providers • GPS or network-based (MPC) • Privacy framework • Location-based alerts • Events triggered by entering/leaving region • Patented algorithms to reduce polling • Content provider abstraction layer • Application is decoupled from content provider • Support for Oracle eLocation, MS MapPoint, MapInfo, Webraska • Dynamic provider selection, failover • Content aggregation • Combine local business data with external content • Example: overlay store locations on map from MS MapPoint • High-level APIs • No spatial or GIS knowledge required • Java, JSP TagLibs, Web Services, J2ME, PocketPC • Integration with JDeveloper WDK (Wireless Developer Kit) • Offline support • Synchronize maps, driving directions, points-of-interest to PocketPC/J2ME devices

11. Announced Network Enhancements Increase the “Power” of Mobility As data speeds increase, the enterprise’s opportunity to realize the benefits of mobility skyrockets, resulting in more complex wireless deployments, consumption of more wireless services and requiring new management situations.

12. Privacy Opt-In Location Cell Location AFLT Location A-GPS Location geoFence Alerts SMS Voice Alerts Presence presenceFence The Sprint Business Mobility FrameworkSM meets the challenge of mobile-enabling the real-time enterprise + High Speed Data Network + Nationwide Footprint + Wireless and Wireline Integration + Choice of Mobile Operating Systems + Large choice of end user devices + Single Standards-based set of web services + Pre-certified infrastructure + 22 million existing subscribers = New standard in mobile enablement technology

13. Comparing LBS technologiesThe best LBS providers combine more than one technology to ensure that a broad range of user requirements can be supported with consistency AGPS AFLT + AGPS Accuracy AFLT Improving Performance Cell/ Sector Center AFLT – Advanced Forward Link Trilateration GPS – Global Positioning System AGPS – Aided GPS Completeness of Solution

14. Privacy protection is tightly engineered into the SBMF Telecommunications Manager Portal

15. OracleAS Wireless and Sprint BMF Deployment Sprint BMF ParlayX • Applications • Positioning • Tracking • Location-Based Alerts • Mapping • Driving Directions • Business Directory ParlayX Gateway Sprint Device Wireless Network • OracleASWireless • Privacy Framework

16. OracleAS Wireless and Sprint BMF Demonstration

17. Q & Q U E S T I O N S A N S W E R S A