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RESPONSIBLE GAMBLING BEST PRACTICES FOR INTERNET SALES

RESPONSIBLE GAMBLING BEST PRACTICES FOR INTERNET SALES. Chip Polston Kentucky Lottery Corporation. Prevalence. Prevalence Site Features Best Practices. Prevalence Site Features Best Practices Home Page Design. Prevalence Site Features Best Practices Home Page Design

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RESPONSIBLE GAMBLING BEST PRACTICES FOR INTERNET SALES

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  1. RESPONSIBLE GAMBLING BEST PRACTICES FOR INTERNET SALES Chip Polston Kentucky Lottery Corporation

  2. Prevalence

  3. Prevalence • Site Features Best Practices

  4. Prevalence • Site Features Best Practices • Home Page Design

  5. Prevalence • Site Features Best Practices • Home Page Design • If You Build It, Will They Come?

  6. Prevalence • Site Features Best Practices • Home Page Design • If You Build It, Will They Come? • The RG business impact

  7. PREVALENCE Ontario Problem Gambling Research Centre: Internet Gambling: Prevalence, Patterns, Problems, and Policy Options Robert T. Wood, Ph.D. Robert J. Williams, Ph.D.

  8. PREVALENCE The prevalence of problem gambling is 3 to 4 times higher in Internet gamblers compared to Non‐Internet gamblers.

  9. PREVALENCE The number of gambling formats engaged in is more powerful than any other variable - including the demographic ones - in predicting Internet gambling (behavior).

  10. PREVALENCE Internet gamblers have higher rates of gambling involvement in every type of gambling.

  11. PREVALENCE Internet gamblers have higher rates of gambling involvement in every type of gambling. Games of skill (73.4% versus 16.4%)

  12. PREVALENCE Internet gamblers have higher rates of gambling involvement in every type of gambling. Games of skill (73.4% versus 16.4%) Sports betting (44.1% versus 7.9%)

  13. PREVALENCE Internet gamblers have higher rates of gambling involvement in every type of gambling. Games of skill (73.4% versus 16.4%) Sports betting (44.1% versus 7.9%) Horse racing (15.6% versus 4.7%)

  14. PREVALENCE All participants who reported Internet gambling also reported gambling using land based formats.

  15. PREVALENCE Use of illicit drugs is statistically associated with Internet gambling (23.3% past month usage). Internet gamblers were also more likely to report occasional or frequent use of alcohol while gambling than non‐Internet gamblers.

  16. PREVALENCE “While Internet gambling is an important contributing factor to gambling problems in a portion of problem gamblers, it does not appear to be the main cause of problem gambling for most of them…”

  17. PREVALENCE “This is consistent with the evidence that Internet gamblers are heavy gamblers to begin with who have simply added Internet gambling to their repertoire.”

  18. SITE FEATURES

  19. SITE FEATURES Age verification

  20. SITE FEATURES Age verification Auto play is not allowed

  21. SITE FEATURES Age verification Auto play is not allowed Free games operate under the same odds and payout percentages.

  22. SITE FEATURES PASSAGE OF TIME: Visible clock showing time of play at all times Ability to set loss or time limit

  23. SITE FEATURES Limit setting

  24. SITE FEATURES No encouragement to “chase” through increased play amounts. No line of credit

  25. INFORMED DECISION MAKING How games work Common myths Signs of a potential problem

  26. SELF EXCLUSION

  27. SELF EXCLUSION Minimum of 30 days, up to lifetime ban

  28. SELF EXCLUSION Minimum of 30 days, up to lifetime ban Suspensions/bans are irrevocable

  29. SELF EXCLUSION Minimum of 30 days, up to lifetime ban Suspensions/bans are irrevocable Player must apply to be reinstated at end of suspension period – not automatic

  30. SELF EXCLUSION Removed from all communications databases

  31. SELF EXCLUSION Removed from all communications databases Procedures in place on how to disburse funds / loyalty points

  32. POLICIES AND TRAINING Strategy with clear goals and plan of action Senior staff member assigned to implement RG training for frontline staff at hire and ongoing

  33. PAGE DESIGN

  34. PAGE DESIGN Menu rolls down Tab rolls out

  35. PAGE DESIGN

  36. PAGE DESIGN

  37. PAGE DESIGN

  38. PAGE DESIGN

  39. Lottomatica – Home Page On every page On every page

  40. LoterieRomande – Home Page On every page

  41. IF YOU BUILD IT, WILL THEY COME?

  42. LOTO QUEBEC USAGE NUMBERS 45% of players have signed up for time or spending limits. 76% of respondents said they found that the tools available on the site allowed them to adequately monitor their play 876 players clicked on Need Help link, 464 players clicked on the Misesurtoi link.

  43. THE RG BUSINESS IMPACT

  44. 77% of consumers say it is important for companies to be socially responsible. • Landor Associates

  45. “There’s a heightened awareness of the need to be, and to be seen as, a good corporate citizen.” • Robert Grosshandler, CEO of iGive.com

  46. Thanks

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