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INTRODUCTION

INTRODUCTION. 2. Red Bull Air Race World Championship The Red Bull Air Race World Championship features the world’s best race pilots in a motorsports competition that combines speed, precision and skill.

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INTRODUCTION

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  1. INTRODUCTION 2 Red Bull Air Race World Championship The Red Bull Air Race World Championship features the world’s best race pilots in a motorsports competition that combines speed, precision and skill. Using the fastest, most agile and lightweight racing planes, pilots navigate a low-level aerial track made up of air-filled pylons, flying at speeds reaching 370 km/h (230 mph) while withstanding forces of up to 12G. Touching down in eight cities worldwide in 2010, each Red Bull Air Race is unique. From the heart of the city to the open countryside, over land or water, spectacular backdrops and jaw-dropping action guarantee that spectators experience one of the most innovative and exciting new sports around today.

  2. FACTS AND FIGURES 3 • broadcasted in over 180 countries* • over 400 million media recipients* • 530.000 on-site spectators - average per race • € 108 million TV media platform value* • official World Championship supervised by the FAI (Fédération Aéronautique Internationale) • extensive Above- and Below-the-line campaigns promoting each race - average net media spending of € 700.000 evaluated by the independent media research institute IFM International Media Research *based on 19 key markets in the year 2009

  3. PILOTS 4 15 Competitors from 13 nations the world’s best race pilots representing numerous aerobatic World and European championship title coping with up to 12 G in the race track

  4. RACE CALENDAR2010 5

  5. 6 GLOBAL

  6. TEAM PARTNER 7 Partner of one Team during whole season 2010 € 650.000

  7. TEAM PARTNER

  8. TEAM PARTNER 9

  9. TEAM SUPPORTER 10 Supporter of one Team during whole season 2010 € 100.000

  10. TEAM SUPPORTER 11

  11. 12 NATIONAL

  12. PRESENTING PARTNER 13 Presenting Partner New York 2010 USD 165.000

  13. TEAM PARTNER 14 Partner of one Team in New York 2010 USD 117.000

  14. TEAM SUPPORTER 15 Supporter of one Team in New York 2010 USD 34.000

  15. ADDITIONAL/SINGLE ASSETS 16 * costs per race including production costs

  16. ADDITIONAL/SINGLE ASSETS 17 * costs per race including production costs

  17. ADDITIONAL/SINGLE ASSETS 18 * costs per race including production costs

  18. HOSPITALITY 19

  19. SPONSOR BENEFITS Become a credible part of the Red Bull Air Race World Championship: media flights, pit lane walk, meet & greet provide unique VIP experiences greatest show on earth  use platform for most valuable advertising space and worldwide attention well differentiated target groups within top-class hospitality areas  entertain your clients and customers unique and exclusive branding & activation assets  create brand awareness and visibility broad portfolio of international brands  build-up network with co-sponsors broadcasting in more than 180 countries  achieve sustainable and safe media impact comprehensive content rights  global usage of Red Bull Air Race content (footage & pictures) largest live spectator sport in the world  stimulate sales, trials and usage

  20. CONTACT Red Bull Air Race GmbH Markus Schubert Petersbrunnstr. 17 5020 Salzburg Austria Phone: +43 662 847000 4752 Mobile: +43 664 2650 842 Email: markus.schubert@redbullairrace.com 21 Red Bull Air Race GmbH Name Adress Phone: +43 662 847000 xxx Mobile: +43 664 2650 xxx Email: xxx@redbullairrace.com

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