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Module 1

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Module 1

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Presentation Transcript

  1. Module 1 Alysha Zimmerman

  2. Soft Drink Industry • Carbonated Beverages • Soft drinks • Noncarbonated Beverages or RTD Beverages • Bottled Water • Sports Drinks • Energy Drinks • Coffee • Tea

  3. Statistics • Expected to reach $511 billion in revenues by 2014 • 465.4 billion liters in volume by 2014 • Carbonated beverages – 42.5%

  4. Trends

  5. Major Players

  6. Major Markets

  7. Porter’s Five Forces

  8. Dr. Pepper Snapple Group, Inc.

  9. DPSG

  10. Highlights

  11. Products

  12. Financial Glance

  13. Questions?