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Enhancing Engagement Through Twitter: A Strategy for #GoCougs and #Mariners

Discover the strategies to boost your Twitter engagement for #GoCougs and #Mariners. Our objectives include achieving an average of one engagement (replies, retweets, favorites) per post and improving Klout and Kred scores. We recommend live tweeting during Seattle Mariners games with engaging content and actively interacting with both official and unofficial accounts related to the Mariners. Based on our analysis from June 25, 2014, to August 19, 2014, we've seen positive results in engagement and interactions. Success requires time, commitment, planning, and creativity.

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Enhancing Engagement Through Twitter: A Strategy for #GoCougs and #Mariners

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Presentation Transcript

  1. #GoCougs

  2. Goals & Objectives • Average 1 engagement (replies, retweets and/or favorites) per post • Raise Klout and Kred scores #GoCougs

  3. Strategies & Tactics • Live tweet during Seattle Mariners games using the #Mariners hashtag, creating observant or snarky content for entertainment purposes • Follow #Mariners users on Twitter and engage (@, reply & retweet) their posts • Official accounts: @Mariners, @RyanDivish, @BobDutton, @NussCoug, @AlexSSN, etc • Unofficial accounts: @MarinersRants, @MarinersHipster, @RodneyExpress, etc #GoCougs

  4. Overall results Based on data between 6/25/2014 – 8/19/2014 #GoCougs

  5. #Mariners results Based on data between 6/25/2014 – 8/19/2014 #Mariners tweets: 204 Total engagements: 185 Ratio: 1.02:0.93 #GoCougs

  6. Results – Klout & Kred 6/25/14 8/19/14 #GoCougs

  7. Final Thoughts • Conversations are a strength on Twitter • Favorites have value • You need 4 things for good (great) social media: • Time • Commitment • Planning • creativity #GoCougs

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