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第七章
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第七章. 決定利潤點的因素. 產業吸引力 - 五力分析 : 新進入者的威脅 , 替代產品和服務的威脅 , 供應者的議價能力 , 購買者的議價能力 , 現有競爭者的威脅 企業才能 - 能力和稟賦 創新的循環 - 進化的觀點. 產業結構在生命週期過程中的變化. 三步驟的動態分析. 產業吸引力 ( 一 ). 產業吸引力 ( 二 ). 產業吸引力 ( 三 ). 產業吸引力 ( 四 ). 能力與稟賦 ( 一 ). 能力與稟賦 ( 二 ). 能力與稟賦 ( 三 ). 能力與稟賦 ( 四 ). 模型假設. 各階段的劃分不明顯
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第七章
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