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Digital Adwise Lesson Six Targeting the audience

Digital Adwise Lesson Six Targeting the audience. Learning Outcomes. To recognise that different digital ads are directed at different target audiences Understanding of why advertisers use different techniques. Starter What are our favourite digital ads?.

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Digital Adwise Lesson Six Targeting the audience

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  1. Digital AdwiseLesson SixTargeting the audience

  2. Learning Outcomes • To recognise that different digital ads are directed at different target audiences • Understanding of why advertisers use different techniques

  3. StarterWhat are our favourite digital ads? • What is your favourite digital advertisement that we’ve looked at in our Media Smart lessons so far?

  4. Activity 1What makes a really good digital ad? • What makes the top five digital ads that our class have chosen so brilliant? • What do they have in common? What techniques do they use to attract attention? • Can you think of an example of each?... Click here to download the worksheet. • Jokes that make you laugh • Your favourite sports star or celebrity • Music • Cool characters • Beautiful images • Good advice • Amazing animation • Clever features that you weren't expecting • Things that you can download or send to your friends • A fun game to play • Being able to personalise or make your own content • Interactive elements

  5. Activity 1What makes a really good digital ad? • List the results of the discussion on the popup board.

  6. Activity 1What makes a really good digital ad?

  7. Activity 2Target your audience • Advertising campaigns are designed to appeal to specific target audiences – the group of people who are likely to buy the product or be interested in the information being given. • A target audience can be people of a certain age group or gender or with a particular interest in common. • Examples of target audiences: parents, men aged 20 to 30, people who clean the house, children. • Look at the adverts here.

  8. Activity 2Target your audience Download the activity cards below

  9. Activity 2Target your audience

  10. Success Criteria

  11. Activity 2Target your audience • At the end of the activity you will present your ad to the class. Keep these things in mind: • The techniques already discussed – what would work best with your audience? • Why would MILK be important to your audience? Because it’s healthy? Because it tastes nice? Because it fits into their lifestyle? • The style of lettering • Colours and other images used • Where you will position the words in the ad • How will the ad be interactive? Will additional information appear when you roll over it? Maybe it will contain jokes like silly noises when you click on the animal to attract attention? Are you going to have music?

  12. Plenary

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