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Embracing Technology on a Budget: Strategies for Career Development

Join Mandy Nycz, Assistant Director of Career Services at St. Norbert College, for an insightful session on leveraging technology while keeping costs low. We'll explore various digital platforms including blogs, podcasts, and social media to enhance your career services. Learn how to effectively utilize free resources and create engaging content to attract and inform students. This agenda includes an introduction to blogging, podcasting, and instant messaging as valuable tools for communication and outreach.

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Embracing Technology on a Budget: Strategies for Career Development

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  1. Technology on a Budget Mandy Nycz Assistant Director, Career Services St. Norbert College

  2. Agenda • A bit about who’s in the room • A bit about me • Blogs • Podcasts • IM • Videocasts • Voice Over • Social Networking Sites • SNC Misc.

  3. A Bit About Who’s in the Room • Blogs • Podcasts • IM • Videos/YouTube • Social Networking

  4. A Bit About Me SmartArt Graphic, Microsoft PowerPoint 2007

  5. Did You Know? • http://www.youtube.com/watch?v=jpEnFwiqdx8 • So What Does It All Mean?

  6. Key Partners • Technology Support Services • Office of Communications • Others?

  7. blogs

  8. Blogs • Wikipedia • A blog (a contraction of the term "Web log") is a Web site, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order.

  9. Blogs Pop Quiz • What percent of internet users read blogs? • Answer: 33% • What percent of internet users create their own blog? • Answer: 12% Source: Pew Internet and American Life Project

  10. Career Services Blogs • 2 Options • Written by professionals: Advice vs. Announcements • http://www.onedayonejob.com/blog/top-10-college-career-services-blogs/ • http://careers.washington.edu/blog • http://career.uoregon.edu/blog • http://www.career.umkc.edu/?p=blog • Written by students • http://www.snc.edu/career/blog.html

  11. Blog How-To • FREE! • http://b2evolution.net/: runs on your very own domain and website - you can install it as an extension to a website you already own. • http://wordpress.org/ • https://www.blogger.com/start • http://wordpress.com/

  12. SNC Blog: How I Did It • Recruit students via online announcements • Explain expectations (see Student Blog Instructions handout) • Sign waiver • Set up account with Technology Support Services • Start writing! Career Services Office www.snc.edu/career

  13. SNC Blog: How I Did It • Moderator Instructions • Login: https://blog.snc.edu/blogs/htsrv/login.php • Click on the Posts tab. • Click on the bloggers name (all the names of the bloggers for our office will be listed for the moderator). • Click on the title of the blog to be published. • Click Edit • Click Published (under Visibility/Sharing on right) and click Save! • As soon as you click Save, the post will be live on the site • http://www.snc.edu/career/blog.html Career Services Office www.snc.edu/career

  14. Other Career Blogs of Interest • http://blog.penelopetrunk.com/ • http://www.brazencareerist.com/ • http://www.employeeevolution.com/ • http://lindseypollak.com/blog/ • http://alexandralevit.typepad.com/wcw/

  15. podcast

  16. Podcast • Wikipedia • A podcast is a series of audio or video digital media files which is distributed over the Internet by syndicated download, through Web feeds, to portable media players and personal computers.

  17. Podcast Pop Quiz • What percent of internet users say they have downloaded a Podcast? • Answer: 19% Source: Pew Internet and American Life Project

  18. SNC Podcast: How I Did It • Purchase audio recording device (I use Olympus DS-40), cost ~$100– OR borrow from campus Media Services Office (FREE!) • Develop list of topics • Interview + General information • Podcasts may only be published in MP3 format Career Services Office www.snc.edu/career

  19. SNC Podcast: How I Did It • Record interview – keep short <5 min. • Download to computer • Convert from WMA to MP3 (go to www.download.com to get FREE MP3 WMA converter) • Edit using Audacity (http://audacity.sourceforge.net/) (FREE audio editor/recorder) – Be sure to also install the LAME MP3 encoder, which will allow you to save your recordings in the MP3 format • Add Intro Music – pod safe music: http://creativecommons.org/ • Export to save Career Services Office www.snc.edu/career

  20. SNC Podcast: How I Did It • Edit the MP3 tags – Download and install MP3tag (http://www.mp3tag.de/en) • Set the following tags for each episode MP3 file: title, artist, album, year, track, genre, comment EXAMPLE: Title: Employer - Kiewit Artist: St. Norbert College Career Services Album: Career Services Podcast Year: 2008 Track: <blank> Genre: Podcast Comment: Company information from Kiewit, Construction, Engineering, Mining Services • Talk to your IT staff to determine how to put podcasts on your website Career Services Office www.snc.edu/career

  21. Podcast Examples • Georgia Tech: http://www.career.gatech.edu/podcast/ • Webster University: http://www.webster.edu/homecampus/homes/careertalk.html • Miami University: http://www.units.muohio.edu/careers/students/podcast/ • SNC: http://www.snc.edu/career/podcast.html

  22. Instant Messaging (IM)

  23. IM • Wikipedia • Instant messaging(IM) is a form of real-time communication between two or more people based on typed text. The text is conveyed via devices connected over a network such as the Internet.

  24. IM • What percent of online Americans use instant messaging? • Answer: 42% Source: Pew Internet and American Life Project

  25. IM • Set up accounts with IM services • Most common (FREE!) • AIM (http://dashboard.aim.com/aim ) • MSN (http://webmessenger.msn.com/) • Yahoo Messenger (http://messenger.yahoo.com/) • Determine if you want individual screen names or one screen name for entire office • Example: SNCMandy vs. SNCCareers

  26. IM • Go to www.download.com and enter Trillian into the search. • Download Trillian (FREE!). • Be sure to set your away message to instruct users what to do if you are unavailable

  27. SNC IM: How I Did It • One screen name for the entire office: SNCCareer • Each counselor was assigned a day to sign in to IM • Set hours that IM was available – posted on website • Tracked usage using Excel spreadsheet • Not successful for our office, discontinued after one year - VERY successful for our admissions office (http://www.snc.edu/futurestudents/contactus.html) Career Services Office www.snc.edu/career

  28. videocast

  29. Videocast • Wikipedia • Video podcast (sometimes shortened to vidcast or vodcast) is a term used for the online delivery of video on demand video clip content

  30. Videocast Pop Quiz • What percent of internet users say they have ever visited a video-sharing site such as YouTube • Answer: 48% Source: Pew Internet and American Life Project • Digital Ethnography Studies at Kansas State University • Total videos uploaded as of March 17th 2008: 78.3 Million • Videos uploaded per day: over 200,000 • Average Video Length: 2 minutes 46.17 seconds • Average Age of Active Uploader: 26.57

  31. Videocast Examples • 2 Options: Information vs. Interviews • Information • http://careers.unc.edu/events/videos.html • http://www1.cpcc.edu/career/studentsgrads/arts_pres • http://www.ub-careers.buffalo.edu/olworkshops.php • http://harvest.cals.ncsu.edu/career/index.cfm?pageID=772 • Career TV (http://www.careertv.com/v2/FrontDoor.aspx)

  32. Videocast Examples • Student/Alum Interviews • http://www.ub-careers.buffalo.edu/alumvideos.shtml

  33. SNC Videocast: How I Plan to Do It • Work in Progress! • Start simple • Check out video camera from Media Services (FREE!) • Plan to focus on alumni interviews – starting with young alums • Have completed 4 interviews with young alums employed by SNC • Record ~10 minutes of video – will edit down to be about 3 minutes • Will edit in Media Services using Mac – iMovie (FREE!) • Goal is to have 5 videos live on site by end of spring break (March 23) Career Services Office www.snc.edu/career

  34. Voice over

  35. Voice Over • Add audio narration to PowerPoint presentation • SlideShare: http://www.slideshare.net/ • FREE! • Share and find presentations • Share publicly or privately • Add audio to make a webinar

  36. Voice Over • SlideShare How To: • Sign up for a new account • Upload PowerPoint presentation • Upload audio MP3 file (edit and convert to MP3 using Audacity) to a server or to a podcasting service. The MP3 should be streamable (downloadable from server). Find the URL for your audio file – recommend using http://www.archive.org

  37. Voice Over • SlideShare How To Continued: • Add audio url to slideshow — Go to Edit slideshow>edit Slidecast. Enter the audio URL (or copy/paste it) and click the "Link mp3 to slideshow" button. • Synchronize audio and slides: There are three ways to do the synching. (a) You can leave the audio unsynchronzied. (b) Or you can do a quick synch using the divide audio equally (suited to musical slideshows). (c) Or you can synch each slide to a particular point in the audio file. • Save and Publish (can share publicly or privately)

  38. SNC Workshops on Demand: How I Plan to Do It • 2 workshops complete (http://www.slideshare.net/) • Interviewing Skills • Resume & Cover Letter Writing • Plan to change current Handouts and Guides on website to Handouts and Media Resources Career Services Office www.snc.edu/career

  39. Social networking

  40. Social Networking • Wikipedia • A social network service focuses on building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others. Most social network services are web based and provide a variety of ways for users to interact, such as e-mail and instant messaging services.

  41. Social Networking Pop Quiz • Percent of college students who actively use Facebook • Answer: 83% • Percent of college students who actively use MySpace • Answer: 65% • Percent of college students who actively use LinkedIn • Answer: 21% Source: eROI (e-mail marketing agency), http://www.eroi.com/

  42. Social Networking • Personal use vs. professional use of networks • Most, but not all adult social network users are privacy conscious: • 60% of adult social network users restrict access to their profiles so that only their friends can see it • 58% of adult social network users restrict access to certain content within their profile.

  43. Career Services Social Networking • Examples: • http://www.facebook.com/pages/Cullowhee/WCU-Career-Services/25283173720 • http://www.facebook.com/pages/Philadelphia-PA/University-of-Pennsylvania-Career-Services/51104130787

  44. Career Services Social Networking • If you choose to create a Career Service group on Facebook, consider the following: • Actual traffic of such pages is low • Exposure to liability? • Are we liable for ignoring the negative things we see on these websites? • Currently not aware of legal cases, but could we be blamed? • Some students regard these websites as their personal domain • Using this medium can be a double-edged sword Source: Bridgewater State College: www.mymcpa.net/FacebookinCareerServices.ppt

  45. SNC Misc. • ALL FREE! • Newsletter: http://www.snc.edu/career/newsletter/ • Resources for K-12 Educators: http://www.snc.edu/career/education/ • Alumni Profiles: http://www.snc.edu/career/alumni/profiles/ • Intern Profiles: http://www.snc.edu/career/students/profiles/ Career Services Office www.snc.edu/career

  46. Parting Thoughts • Listen to your constituents • Make nice with your Technology Support Services staff • Research! Check out what other schools are doing • Don’t be afraid to ask questions • Be forewarned – knowledge can be a double edged sword • Have faith in yourself – You CAN do this! GOOD LUCK!

  47. Questions? • Contact Info: Mandy Nycz Assistant Director, Career Services St. Norbert College De Pere, WI mandy.nycz@snc.edu (920) 403-3040 http://www.snc.edu/career/

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