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Innovative PowerBlocks: Revolutionizing Lighting for Designers and Retailers

Discover how PowerBlocks, founded by Ben, Ale, Nick, and Max, is transforming the lighting industry with its flexible design. Our innovative business model focuses on online advertising, product reviews, and efficient outsourcing for manufacturing, fulfillment, and support. By collaborating with international designer retailers, we offer lighting solutions that adjust to diverse needs, providing both enhanced illumination and creativity in any space. Experience the future of lighting with greater flexibility and light control.

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Innovative PowerBlocks: Revolutionizing Lighting for Designers and Retailers

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Presentation Transcript

  1. The Blockheads

    PowerBlocks Ben Ale Nick Max
  2. 2/8/11 Powerblocks Business Model DesignMarketingCust. Experience -Online ads -Prod. reviews Outsourced: mfg, fulfillment, supportDistributors: Int. DesignerRetailers Better lighting thru flexibility: -More/less light -Directed light Young professionals (20-40 yrs) Design IPBrand -Online – direct and mass market Value-driven Asset Sale
  3. Channel options . . . n = 8 channel interviews Direct online(www.powerblocks.com) Customers Mass market online(Amazon.com, eBay.com, etc.) -15% Mass market retail(Walmart, Target, IKEA, etc.) -25% Lighting showrooms(SF Lights, Berkeley Lighting, etc.) -60% Online lighting distributors(lightinguniverse.com, bellacor.com) -60%
  4. Create customer differences n = 8 channel interviews Direct online(www.powerblocks.com) Customers Mass market online(Amazon.com, eBay.com, etc.) -15% Mass market retail(Walmart, Target, IKEA, etc.) -25% Lighting showrooms(SF Lights, Berkeley Lighting, etc.) High-end Customers -60% Online lighting distributors(lightinguniverse.com, bellacor.com) -60%
  5. Who is the customer? n = 8 new interviews Can afford $$$, but don’t want to spend on lights Go to Target, Wal-Mart, IKEA, Amazon.com for lights Like shopping online, will browse, read reviews, buy online Distribute through online channel – direct and Amazon
  6. The future: residential lighting leader Now 2 years 5 years
  7. Next steps Talk to more customers – zero in on price they’d pay for our value prop Lock down on initial design, so can start more thorough costing – can we make it cheap enough?
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