1 / 24

Brazil and Business

Brazil and Business. AJ Brown Ruby Chang Jeff Kalvik Melissa La. Introduction. Language: Portuguese Ease of doing business 2010 – 124 th in the world 2011 – 127 th in the world Population: 193.7 million Gross National Income Per Capital: $8,070 US Predominant religion: Catholic.

hanh
Télécharger la présentation

Brazil and Business

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Brazil and Business AJ Brown Ruby Chang Jeff Kalvik Melissa La

  2. Introduction • Language: Portuguese • Ease of doing business • 2010 – 124th in the world • 2011 – 127th in the world • Population: 193.7 million • Gross National Income Per Capital: $8,070 US • Predominant religion: Catholic

  3. Introduction • Main Export: • Aircraft • Automobile • Textile • Coffee • Soy bean • Orange juice • Main Import: • Machinery • Transport electrical equipment • Chemical product • Oil

  4. Important Dates for Brazil • Carnival • 46 days before Easter • Easter • Day of the Dead – November 2nd • May 1st – Labour Day

  5. Timing • Most Brazilian cities working hours are 8:30am to 5:00 pm • an hour or 2 for lunch. • Time goes at a slower pace in Brazil. • Schedule appointments 2-3 weeks in advance and confirm once you have arrived.   • Leave extra time for meetings since they can go long. • Although most social events will start much later than the official start time, it is good idea to arrive at any business functions on time

  6. Basic Cultural Values • Hierarchical • Status-driven • Vertical Hierarchy • Male domination of management roles

  7. Basic Cultural Values • Relationship Oriented • Get a Brazilian to introduce you • First impressions are important

  8. Basic Cultural Values • Principal Driven • “For friends, everything. For enemies, the law.” • Bargaining Culture • World-famous negotiators

  9. Basic Cultural Values • Dress Codes • Men • Conservative Dark Suits • Two-piece vs. Three-piece • Women • Feminine and elegant • Hair Done Up, Manicures expected • Overdress rather than underdressed

  10. Ways of Thinking • Individualistic VS Collectivistic • Do what is best for the group • Reductionist VS Holistic • Brazil’s National Motto: Ordem e Progresso (Order and Progress) • Sequential VS Circular • They think about all possible outcomes. • Future-oriented

  11. What To Do • Physical Contact • Stand close • Touching is acceptable • Eye contact • Frequent • Staring conveys sincerity and respect • Take business card while maintaining eye contact; look at card; place card in front of you on table • Do wear muted colors • Socialize after meetings

  12. What Not To Do • Speak Spanish.  They speak Portuguese. • Rush through meetings • Tipping is option • Don’t tip taxi drivers • Do tip hotel porters • Wear green and yellow together • Yawn or stretch in public • Eat while on public transit

  13. Actions • Good Luck • I Don’t Know • Agreement • Okay sign

  14. Gifting Practices • Not necessary • Can be seen as a sign of bribery • Gift only during social gatherings • No Purple or Black coloured gifts • Don’t give handkerchiefs (grief) and knives (ending relationship) • Give gifts to children

  15. Entertainment Practice • Objective of business meals are to get to know the other party better • Don’t initiate business conversation • Keep the conversation at the social level and if business is to be discussed, wait until the coffee is served

  16. Food and Dining • Coffee • Always accept it when offered • Represents initial contact/personal invitation to a beginning of a relationship • Rejecting drink or food from a Brazilian is seen as being offensive

  17. Food and Dining • Brazilians value dining etiquette • Correct use of utensils • Never use your hands when eating

  18. Food and Dining • Men • Beer is perceived as a Man’s drink • Women • Wine • Alcoholic beverages and spirits • Upon toasting, take a sip to show a gesture of respect

  19. Interpretation of Ethics • Oral statements are not dependable • Brazilian mostly rely on hand shakes and oral agreements • Make sure you get written agreements after • Bribery is common in negotiation • Lying is common in negotiation

  20. Communication • Good Conversation • Soccer • Family • Children • Bad Conversation • Argentina • Politics • Poverty • Religion • Rain Forest • Main communication will be face-to-face. • Men are more credible than women.

  21. Negotiation • The Despachante • Long courting process • Informal • Let Brazilians introduce the basic topic • Means of Persuasion • Patient and questioning • Men have more credibility than women

  22. Negotiation • Terms of Agreement • Brazilians value long term relationship. • Building relationships • Relationships come first, second and third in Brazil. Time spent working on the development of long-term friendly relations is never a waste of resource.

  23. Four Principles • Be Open-minded • Be Adaptable • Be Flexible • Be Patient

  24. Sources • Management Review; Sep66, Vol. 55 Issue 9, p60, 3p Business Kwantlen • Persuasive communication‬ By James Brian Stiff, Paul A. Mongeau • http://psychology.wikia.com/wiki/Collectivist_and_individualist_cultures • http://www.analytictech.com/mb021/cultural.htm • http://www.communicaid.com/access/pdf/library/culture/doing-business-in/Doing%20Business%20in%20Brazil.pdf • http://www.maria-brazil.org/business_in_brazil.htm • http://www.worldbusinessculture.com/Business-in-Brazil.html

More Related