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Managerial and Organizational Challenges

Managerial and Organizational Challenges

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Managerial and Organizational Challenges

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  1. Managerial and Organizational Challenges Rogers Communicatons

  2. Question • What were the organizational and managerial challenges that the firm faced given its configuration and how did it overcome them? • Integrate course theory

  3. Executive Management • Death of Ted Rogers in 2008 • “Riverboat” gambler who often “bet the farm” • Built the pieces • Nadir Mohamed appointed CEO in 2009 • Professional manager • Strives to achieve steady growth • A “maintainer”

  4. The Merger • Historically  4 division • Cable, Telecom, Wireless, Media • Reasoning  changing industry • Converging networks • Product cycles maturing • Increasing customer expectations • “To remain industry leader, we need to work and operate differently. These changes position us to continue to compete and win and reflect an important, continued evolution of our business.” – Nadir Mohamed, CEO Rogers Communications

  5. The Merger • Now  2 Divisions • Communications (Cable, wireless, telecom) • Cable (Broadcasting, publication, Blue Jays) • Main driver  remove “silo thinking” • to integrate operations • functional committees and loyalty programs

  6. The Merger • Achieved: • streamlined and integrated operations • top-end cost savings • improved customer responsiveness • easier decision-making process • Difficulties: • learning curve • a different internal structure • transition period existed • "I look forward to my new role and providing oversight to the long-term strategic development of the overall business. I will be working closely with Nadir and the leadership team to ensure our continued momentum and sector leading growth.” – Rob Bruce, President Rogers Communications

  7. Growth via first-to-market • First to market advantage • Types of value propositions: • cost differentiation (trying to be the cheapest) • superior customer service • Superior advertising and marketing channels. • Customers in communications want the newest and most innovative technology • Customer and brand loyalty • Early adopters