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Pearson Workforce Education

Pearson Workforce Education . Employer Hiring Trends: The Power of Labor Market Data and Other Best Practices in Navigating Today's Job Market. Presenters: Tom Darling National Director of Workforce Education, Pearson Workforce Education Laura Labovich

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Pearson Workforce Education

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  1. Pearson Workforce Education

    Employer Hiring Trends: The Power of Labor Market Data and Other Best Practices in Navigating Today's Job Market Presenters: Tom Darling National Director of Workforce Education, Pearson Workforce Education Laura Labovich Chief Executive OfficerThe Career Strategy GroupCo-author, 100 Conversations for Career Success (2012)
  2. Our Agenda? What’s Going on in the Market? What Are Employers Seeking? How to Help Your Students Get HIRED! Where to Go? Pearson Workforce Ed l 10/04/12
  3. What’s Going on in the Market? Pearson Workforce Ed l 10/04/12
  4. Changing Playing Field In 1973, 25% of jobs required some kind of postsecondary education or degree. Pearson Workforce Ed l 10/04/12
  5. Changing Playing Field In 2018, 63% of jobs will require some form of postsecondary education or degree, almost a complete reversal from 1973. The Georgetown University Center on Education and the Workforce Pearson Workforce Ed l 10/04/12
  6. Changing Playing Field By 2018, the economy will create 46.8 million job openings 13.8 million brand new jobs 33 million “replacement jobs” Fastest growing industries – IT, Health Care – require higher levels of education Occupations as a whole are steadily requiring more education The Georgetown University Center on Education and the Workforce Pearson Workforce Ed l 10/04/12
  7. Changing Playing Field Essentially, postsecondary education or training has become the threshold requirement for access to middle-class status and earnings. The Georgetown University Center on Education and the Workforce Pearson Workforce Ed l 10/04/12
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  13. What are Employers Seeking? Pearson Workforce Ed l 10/04/12
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  15. Corporate Training Survey Key Findings Almost 50% of learning leaders report planning to use mobile learning and communities of practice in their training programs within the next 12 months. Learning leaders report that their current Corporate Online Learning Libraries provide above average support for self-paced online learning, instructor-led classroom and blended learning approaches. Corporate Online Learning Libraries currently provide below average support for mobile and interactive learning. When seeking a Corporate Online Learning Library, the four most important factors include: compatibility with current technologies, price, customization and quality of content partners Pearson Workforce Ed l 10/04/12
  16. Topic Areas for Training Topic Areas (Q1) Learning leaders cited Leadership Skills, Communication Skills and Management Skills as the most important topic areas for a Corporate Online Learning Library Pearson Workforce Ed l 10/04/12
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  25. Source: http://www.doleta.gov/taaccct/pdf/presenters/McCarthy.pdf Pearson Workforce Ed l 10/04/12
  26. What Does DOL Have to Say? Pearson Workforce Ed l 10/04/12
  27. Sample Educational Pathway Using PWE Educational Pathway for Registered Nurse Computer Concepts and Workplace Readiness Bundle MyFoundationsLab for Academic Remediation Certified Nursing Assistant HIRED! Course to provide tools to gain employment Propero to obtain the General Education Requirements for a Degree This curriculum will prepare the individual to gain a job as a Certified Nursing Assistant while simultaneously preparing them for an Associate’s Degree in Nursing. Pearson Workforce Ed l 10/04/12
  28. How to Help Your Students Get HIRED! Pearson Workforce Ed l 10/04/12
  29. 2013 Source of Hire Survey by CareerXRoads The #1 Source of Hire (42% of time) = current employees! Respondents estimate that candidates with a referral are 3-4 times more likely to be hired. Only 1/6 external hires is attributed to a JobBoard (18.1%) Respondents received 74 applications per hire. Respondents also believe that Social Media influences, drives or combines with 7 out of 11 other sources: Referrals, Company Career Site, Job Boards, Direct Source, College, Temp-to-Hire and Career Fairs. Pearson Workforce Ed l 10/04/12
  30. Tip #1: Create Attention-Getting Marketing Documents Strategy is the underpinning for your resume Strategy #1: Identify your target Strategy #2: Communicate your value (clearly)! Strategy #3: Showcase your accomplishments, not just your duties Strategy #4: Incorporate keywords Strategy #5: Consider length and format Pearson Workforce Ed l 10/04/12
  31. Tip #2: Become “Google-Able” “The Brand Called You” “You’re not an ‘employee’ of GM, you’re not a ‘staffer’ at Google or a ‘human resource’ at GE. You don’t belong to any company for life, and your chief affiliation isn’t to a particular ‘function.’” Yes, you have an online brand (even when nothing can be found about you online). Your brand gets to the interview before you do. Online reputations can be professionally devastating. Pearson Workforce Ed l 10/04/12
  32. Tip #2: Become “Google-Able” Get out in front of your digital footprint and manage it… Google yourself Buy YourName.com (blog, personal website, portfolio, speaking calendar, etc.) Create your LI Profile to 100% Create an Amazon account and review books in your target field Submit content to article engines. Create a BusinessWeek Exchange Profile Pearson Workforce Ed l 10/04/12
  33. Tip #3: Create a Roadmap Create a one-page PERSONAL MARKETING PLAN, which includes 4 things: Target Job Title Target Industry Target Geographic Region List of Target Companies If your students don’t have a PMP, their job search has not yet begun! Uncover contacts Uncover decision-makers (1-2 levels above them) Contact them directly Pearson Workforce Ed l 10/04/12
  34. Tip #4: Become an Expert Remember this Mantra: “Insiders” Get Hired! Impress a hiring manager by knowing the ‘ins and outs’ of your field of practice. How? Subscribe to newsletters Attend webinars Conduct informational interviews Stay abreast of current events (Google Alerts) Guest blog in your field Follow key players in your industry on twitter, etc. Pearson Workforce Ed l 10/04/12
  35. Tip #5: Master LinkedIn Regardless of education level, experience, geography or target job function, LI is the best online tool you have in your arsenal to help you land a job. If you are not on LI, you are doing yourself, and your job search, a huge injustice. Profiles without a photo get 40x LESS views Complete your profile to 100% Use an ‘inside connection’ to help you access a company or job in which you are interested. Pearson Workforce Ed l 10/04/12
  36. Tip #6: Be Generous Consider how YOU can add value to every call and in every conversation Make “How can I help you” a regular mantra Refer a friend or colleague to a position for which you are not a fit Launch an unsolicited recommendation campaign Watch the LI news feed for title changes, promotions, and send a congratulatory note Create a “Give and Get” List Pearson Workforce Ed l 10/04/12
  37. Where to Go? Pearson Workforce Ed l 10/04/12
  38. Where to Go Inform, inform, inform Preach the educational continuum Meet learners where they are at Know your market – past and projections Pearson Workforce Ed l 10/04/12
  39. Why Pearson Workforce Education? Quality Partnership Flexibility
  40. Pearson Workforce Education Areas of Focus Health Care Information Technology Project Management and Quality General Business and Management Advanced Manufacturing Green Education Employability and Career Skills Basic Academic Remediation
  41. How It Works Self-paced or instructor-led fully online programs Marketing support to assist in generating enrollments Choose what you want to offer Easy to use Increase scale and offerings
  42. Pearson Workforce Education Tom Darling National Director of Workforce Education Pearson Education Tom.darling@pearson.com 317-428-3013 (office) 317-266-9812 (cell) Laura M. Labovich Chief Executive Officer The Career Strategy GroupCo-author, 100 Conversations for Career Success (2012)www.thecareerstrategygroup.comPhone: (703) 942-9390lauramichelle@gmail.com
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