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Crowdsourcing
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Crowdsourcing. how to do it the right way. Applications - Benefits - Challenges - How to Do It Right. So... What IS Crowdsourcing?. A company uses people outside of their organization to help them solve problems Paid or unpaid Amateur or expert Variety of fields and tasks
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Crowdsourcing
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Presentation Transcript
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Crowdsourcing
how to do it the right way - Applications - Benefits - Challenges - How to Do It Right
- So... What IS Crowdsourcing? A company uses people outside of their organization to help them solve problems Paid or unpaid Amateur or expert Variety of fields and tasks "It's Wikipedia... with everything." Jeff Howe, Author of Crowdsourcing
- Applications of Crowdsourcing R&D, Innovation Inno-Centive, Netflix Market Research Affinova Forecasting NewsFutures/Lumenogic Customer Service User feedback
- Applications of Crowdsourcing Knowledge Management Wikis Systems Testing NIST cryptography, Peer-to-Patent Crisis Response Cajun Navy
- Applications of Crowdsourcing Knowledge Management Wikis Systems Testing NIST cryptography, Peer-to-Patent Crisis Response Cajun Navy
- Benefits Engagement with the customers Rewarding contributors Community of improvement More agile business response
- Benefits
- Challenges
- Challenges http://politicalhumor.about.com/od/bushcartoons/ig/Bush-Cartoons/Bush-Editing-Wikipedia.htm
- Challenges Control Misbehavior Diversity vs. ignorance Intellectual property
- How NOT to Crowdsource
- What is the "right way" ? Mechanisms for control Feedback loop Mutually beneficial Informed Sustainable
- Works Cited http://www.startup-review.com/blog/istockphoto-case-study-how-to-evolve-from-a-free-community-site-to-successful-business.php http://adage.com/article/digitalnext/crowdsourcing-facebook-a-brand-ideas-purchases/234086/ http://www.ideaconnection.com/interviews/00070-Connect-Develop-with-Procter-Gamble.html http://www.proinno-europe.eu/sites/default/files/1_1_von_Heimburg_a7986.pdf
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