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Abarth's Rich Legacy: Restarting the Myth of Speed and Spirit

Abarth, a legendary name in automotive history forged by Carlo Abarth in 1949, was revitalized in 2008, merging a unique personality with the brand's DNA. In the years following its relaunch, Abarth saw remarkable growth, with over 50,000 sales by 2013, reflecting rising popularity in Belgium and Luxembourg. The brand's new offerings for 2013 include the Abarth 500 and Punto ranges, showcasing powerful performance options and customization. Additionally, Abarth's initiatives like "Make It Your Race" open doors for aspiring drivers, cementing its commitment to an inclusive racing culture.

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Abarth's Rich Legacy: Restarting the Myth of Speed and Spirit

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  1. Abarth Press Day 27 02 2013

  2. Abarth History • A « myth » created in 1949 by Carlo Abarth • A brand re-launched in 2008 with its own personality

  3. Abarth DNA: Unique Brand Positioning

  4. Abarth DNA NOTHING IS LIKE AN ABARTH: SIZE, SHAPE, SPEED AND SPIRIT

  5. Abarth: A Long Pedigree to build the future

  6. Abarth 2012 2013: Facts and Figures More than 50.000 sales since relaunch of the brand in 2008 (1.400 in Be-Lux) Increased success over the years in Belgium and Luxemburg More than 425 sales in 2012 in Belux (+23% versus 2011) +23% +10% +9% January 2013: 71/+18% January 2012

  7. Abarth 2013: Sales Network • 7 Sales & After sales points • Brussels • Antwerp • Genk • Gent • Liège • Charleroi • Luxembourg • 1 official Racing Point: • Liège • 4 AfterSales Points: • Kortrijk • Dendermonde • Esch sur Alzette • Diekirch • 8 to 10 new AfterSales points to come in 2013

  8. Abarth 2013: New Range New Range 2013: • 500 (Elaborabile – Turismo - Competizione) • PuntoSupersport • PuntoSupersportEssesse

  9. Abarth 2013: New 500 Range Abarth 500 Elaborabile 1.4 Turbo 135hp Abarth 595 Turismo 1.4 Turbo 160hp Abarth 595 Competizione 1.4 Turbo 160hp

  10. Abarth 2013: New 500 Range Abarth 500 Elaborabile 1.4 Turbo 135hp Startingfrom 17.900€ Main contents : Airco Foglight Leather steering wheel Parking sensors Alloy wheels 16'' Blue&Me Radio CD MP3 Totallycustomisable

  11. Abarth 2013: New 500 Range Abarth 595 Turismo 1.4 Turbo 160hp Startingfrom 22.100€ Main contents (Elaborabile +) : Privacy Auto airco Xenon Alloy wheels 17'' Turismo kit Leather seats HiFi system Air Filter BMC Lifestyle and Trendy

  12. Abarth 2013: New 500 Range Abarth 595 Competizione 1.4 Turbo 160hp Startingfrom 23.100€ Main contents (Elaborabile +) : Privacy Auto airco Xenon Alloy wheels 17'' Red calipers Competizione kit Record Monza Exhaust Sabelt seats Air Filter BMC Sport and Racing Record Monza exhaust system

  13. Abarth 2013: New 500 Range Hatchback Convertible Price Walk : 2.200€

  14. Abarth 2013: New 500 Range Manual MTA « Competizione » transmission Price Walk : 1.400€

  15. Abarth 2013: New 500 Range • 10 body paints : • 4 pastel • 3 Bicolore • 2 Metal • 1 Tricoat

  16. Abarth 2013: New 500 Range SABELT SEATS • 10 interiors: • Traditionalseats in fabric (1) and leather (4) • Sabeltseatsin fabric (1) and leather/alcantara (4)

  17. Abarth 2013: New 500 Range • Upgrade kits range: Exhaust system Alloywheels Brake system Suspensions

  18. Abarth 2013: New Punto Range Abarth PuntoSuperSportEsseesse 1.4 MultiAir 180hp Abarth PuntoSuperSport 1.4 MultiAir 163hp

  19. Abarth 2013: New Punto Range Abarth PuntoSuperSport 1.4 MultiAir 163hp Startingfrom 19.600€ Main contents : Auto airco Foglight Leather steering wheel Armrest Alloy wheels 17'' Blue&Me Radio CD MP3 Painted calipers Sporty & Affordable

  20. Abarth 2013: New Punto Range Abarth PuntoSuperSportEsseesse 1.4 MultiAir 180hp Startingfrom 22.200€ Main contents (SuperSPort +) : Alloy wheels 18’’ Matt Black Sabelt seats Air Filter BMC Sport & Racing

  21. Abarth 2013: New Punto Range • 8 body paints : • 3 pastel + 1 Metal • 4 livrea’swithmatt black paint on hood and roof

  22. Abarth 2013: New 500 Range • Upgrade kits range: Brake system Suspensions Alloywheels

  23. “NOT THE SPEED, NOT THE THRILL. OUR GOAL IS THE DREAM.”

  24. RACING HAS CHANGED

  25. KARL’S RACING «DEMOCRATIC» CLOSE TO PEOPLE

  26. RACING TODAY DETACHED EXCLUSIVE

  27. OUR IDEA: LET NORMAL PEOPLE TO RACE WITH PROFESSIONAL DRIVERS THROUGH THE FIRST TALENT SHOW FOR ROOKIE DRIVERS

  28. MAKE IT YOUR RACE 2012 EDITION – FACTS&FIGURES

  29. Abarth 2013: HighlightsMake It Your Race 2012 530.000 fans (+100% VS 2011) 30.000 registrations 24 partipants to the bootcamp 6 finalists 1 winner 6 TV episodes (in 6 languages, also FR/NL for Belgium) 8 TV channels (in 8 countries) 2 national TV channels in Belgium (RTL-TVi & Life TV) 174 minutes of TV reality-show 900.000 contacts on TV

  30. MAKE IT YOUR RACE THE 2013 EDITION

  31. Abarth 2013: Make It Your Race 2013 • Open to unlicensed drivers aged 18 or older • An opportunity for young amateur drivers • Programme is an adventure and « all inclusive » for entrants • Easy to enter the competition: online via website • Belgium & Luxemburg to competeagainstother countries • An international programme withlocal activities

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