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District Marketing, PR & Communications

District Marketing, PR & Communications. Gerry Kierans Newbridge. Agenda:. Team - Your Support District Strategic Objectives Your Club Objectives Tools & Help!. District MPRC Team:. Chair- Gerry Kierans ( Newbridge ) Public Relations Officer: Gerry Fitzmaurice (Dublin Fingal )

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District Marketing, PR & Communications

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  1. District Marketing, PR & Communications Gerry Kierans Newbridge

  2. Agenda: • Team - Your Support • District Strategic Objectives • Your Club Objectives • Tools & Help!

  3. District MPRC Team: • Chair- Gerry Kierans (Newbridge) • Public Relations Officer: Gerry Fitzmaurice (Dublin Fingal) • Directory Secretary: George Pigott (Comber) • Marketing Officer: Gerry Kierans (Newbridge) • Editor (COGS) Gavin Walker (Bangor) • Social Media Officer: John Martin (Dublin Central) • Archivist: John MacCrossan (Londonderry)

  4. District Strategic Objectives: • Enhance the Public Image Of Rotary • Marketing “The Product” CLICK • Partnering with “Membership Services” • Develop Theme “Rotary-We’re for Communities” • Video – Include in Club “outfacing web-sites” • www.ribi.org

  5. Your Club Objectives: • Enhance the Image & Brand of Rotary • Demonstrate that “You Support Your Community” • Connect with “Media” in your Community • Invite “Media Person” as a Speaker/Club Member • Aim – One Press Release per Week • Catch Media’s Eye • Human interest Stories: • Picture:-Own Story/First Impression/Speaks a Thousand Words • Utilise Social Media • Use RI/RIBI/District Websites

  6. Tools & Help! • RIBI Moodle-Distance Learning-Information/Training Courses. www.ribimoodle.org • RIBI Webinars • RIBI Media Centre • RIBI Shop: • Pull-Ups/DVDs/Leaflets/A3 Posters/Badges • Marketing Grants

  7. Thank you!

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