1 / 15

The Power of Positioning A pragmatic approach

The Power of Positioning A pragmatic approach . Robert M. Wright Principal, Marketing Arts www.marketingarts.com. About Bob Wright. Seasoned Veteran: 23 Years Sales & Marketing Founded Marketing Arts, Inc. in 1994 Break-Away Launch and Positioning Strategies: forefront of best practices

hans
Télécharger la présentation

The Power of Positioning A pragmatic approach

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. The Power of PositioningA pragmatic approach Robert M. Wright Principal, Marketing Arts www.marketingarts.com

  2. About Bob Wright • Seasoned Veteran: 23 Years Sales & Marketing • Founded Marketing Arts, Inc. in 1994 • Break-Away Launch and Positioning Strategies: • forefront of best practices • Institutionalized Knowledge: >150 Tech Companies • Brand Name clients: • Hyperion, SAP, Mercury, BEA • Workday, Top-Tier, DemandTec

  3. Irrelevance of Marketing fork in it

  4. Brand Annoyance

  5. A New Mandate

  6. New Positioning Model Shift the focus: product-centric to sales stimulus

  7. Rule 1: Define your corner of the room

  8. Rule 2: Own a problem

  9. Rule 3: Align with the money

  10. Rule 4: Who is your Mary?

  11. Rule 5: Communicate stories

  12. Rule 6: Speak to your buyer’s aspirations

  13. Rule 7: Keep it simple We have the most plasmatic, scalable, usable, web services, self-service, mega-tronic, genetic-based, hypersonic, wiki, blah blah blah….

  14. 7 New Rules of Positioning 1. Define your corner of the room 2. Own a problem….and a funded initiative 3. Align with the money 4. Who is your Mary? 5. Communicate stories 6. Speak to your buyer’s aspirations 7. Keep it simple!

  15. In Conclusion

More Related